In this article, we continue to show you how to build the perfect WordPress site using BoldGrid. You can check out Part 1 of the series here. BoldGrid is a unique site builder that is built on WordPress, and allows you to create great looking websites easily, without worrying about CSS and complicated coding.

In the previous article, we discussed the basics before building a website. You learned how to plan what you need and make sure you know more or less what your website will look like before actually jumping in and starting. In this article, the second in our series of building a small business site with BoldGrid, we’ll go over the homepage and inner pages of your website, including tips on how to make them appealing, and instructions on how to edit and add pages using BoldGrid.

 

What to Include on Your Homepage

Before you start editing your homepage, it is best to take a little bit of time to decide how you want your homepage to look. There are a few aspects to consider:

  • Content – What type of content do you want on your homepage? What is the title, subtitle, call to action, etc.? Planning and writing this before building the page will help you work out the design more easily.
  • Structure – Is there a specific structure or layout you want for your homepage? Some homepages are built like landing pages, with very little text, a strong call to action button or form, and links to inner pages in the top menu for people who would like more information. Others are long homepages that have all of the information on one page and the user needs to scroll down to get all of the information they need.
  • Features – Are there specific features you want on your homepage? Examples could be a map at the bottom, a popup to subscribe, or even a contact form.

Once you have this figured out, you can spend a lot less time editing your homepage and inserting the content and images you had in mind.

 

Editing Your Homepage with BoldGrid

To edit your homepage, click “Pages” in the left sidebar menu and then click the page that is set as “Homepage”. You’ll be sent to a regular looking WordPress editing page with one significant difference – instead of the regular box where you edit the text or HTML, you’ll see an actual built-in site builder where you can see the page’s design, click elements you want to edit, and drag them to different locations.

To edit a text element, simply click it and start editing the text. To edit an image, click it and then click the little pencil icon that appears above it.

Each item has two main options when you hover over it – the first is an icon that allows you to move and drag items around the page, and the second is a menu with editing options such as “Insert Media”, “Clone”, “Insert Form”, and more.

 

Additional Pages You Should Have

Now that your homepage is ready, it’s time to start working on the inner pages. Once again, it is important to plan out what pages you need before jumping in and spending hours on something you’re not sure about. For a regular small business, here are the basic pages you will probably need:

  • Contact Us – Some visitors will want to contact you to ask questions or learn more information about your products and services. You can create a very simple contact page that includes a map and contact information like emails and phone numbers, or you can also add a contact form so that visitors can quickly fill that in.
  • About Us – Tell your visitors about your business, what you do, what makes you different than your competitors, and why they should buy from you. Usually, these pages have one to two paragraphs of text and an image or two that supports the overall image and brand. Some businesses also include a map, address, and even contact information on this page even though it is also available on the “Contact Us” page, to make things easier for visitors.
  • Our Products/Services – This page tells your visitors more about your products and services. If you’re selling products, you can add text and images about how they are made, what makes them unique, and the story behind them. If you’re selling services, explain about the different services you offer and how your visitors can benefit from contacting you for more information.

 

Adding and Editing Pages with BoldGrid

To create a page from scratch, visit the Pages menu in the left sidebar and click “Add New”. You’ll see an empty page, but once you start adding text and images, they will appear as regular BoldGrid blocks that you can move around and edit.

Another option, which is much easier and faster, is to use the pages that come with your theme. When you click “Pages” in the sidebar menu, you’ll see a list of all of the pages that are included in your theme. You’ll usually have the basics, like “Contact”, “About”, and “Services”. Editing the pages is just like editing the homepage – simply click the page you want to edit and then click the items to change them or move them.

 

Pages You Should Consider

Some businesses require more pages than just the basics. Here are a few that could be relevant to you:

  • Shop – If you sell items online, you’ll need a shop on your ecommerce site where visitors can see the items you’re selling.
  • Clients – This is usually for B2B businesses and is a great way to show display client testimonials and include logos of big names that you’ve worked with.
  • Gallery – If you’re an artist, a photographer, a florist, or have a business that is very visual, you can include a gallery to showcase great pictures to emphasize your work.

Now that you’ve planned out and created the basics for your homepage and inner pages, it’s time to understand the smaller details that make for a top-quality website. Stay tuned for Part 3 of this series, where you’ll learn about plugins, forms, and additional features that will improve your website.

Karen Hayoun
Karen is a copywriter and social media strategist with extensive experience working with small businesses and corporations, both B2B and B2C. With her expertise in online marketing and knowledge of website creation, there’s no better person to turn to if you want to craft an incredible website that gets noticed.
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