You can have the greatest looking website in the world, but if you don’t tell your target audience about it, your site will stay unseen. Once your site is ready, you need to take extra measures to make sure that the right people reach your site and buy your products or services. In this article, we’ll discuss how to use SEO (Search Engine Optimization) and social media to increase exposure to your site. If you didn’t read Part 3 regarding plugins and forms, check it out here. SEO and social media do not replace regular online marketing and advertising methods, but should be used in addition to your promotion efforts.
Optimizing Your Website for SEO
SEO refers to optimizing your site’s content to make it easier for your target audience to find your site in search results. You want to rank high in the keywords that your audience typically searches for, so they can find your website. The more relevant your ranking is, the more targeted visitors you will attract, and the higher the chances of conversion.
For the most part, SEO is free – you’ll usually only have to pay something if you hire an SEO expert to help you, or purchase a premium SEO plugin. Before you start optimizing your website, you’ll need to do keyword research in order to determine which keywords you should be targeting. If you’ve never done this before, you can find a beginner’s guide on MOZ, or you can hire an expert to do it for you.
The keywords you’ll be targeting will need to be added to your titles, content, alt tags, and more throughout your site. Make sure to read a little bit about how to add keywords so that your content isn’t compromised, and to ensure that Google doesn’t think you’re just stuffing keywords to rank higher.
Adding Social Media Plugins
A social media plugin, like Yoast, can help you with your SEO efforts. To add the plugin, click “Plugins” in the main side menu and then click “Add New”. Search for “Yoast”, and click “Install Now”. Once it is installed, make sure to activate it.
You’ll see Yoast in action when you edit your pages. First at the bottom of each page, you’ll see an area called Yoast SEO where you can edit your page’s title, description, and keywords. You’ll also be shown a preview so that you can see how each page will appear in search results. The “Analysis” section will tell you how well you’re doing by letting you know, for example, if the main keyword is in the title and content, if it appears in the URL, if the page title is long enough or short enough, and more. At the top right of the page, you’ll get an overall score of your SEO status and content readability. This can really help you make the right changes so that each page and blog post is fully optimized for search engines.
Getting More Shares with Social Media Features
Very much like SEO, social media is a great way to get organic, targeted traffic to your website, but it requires a lot of work on your end.
First, you need to optimize your website for social media. This means making sure that every page and blog post is easy to share by adding visible and clear social sharing buttons. There are many great plugins you can add, like Shareaholic, that are easy and simple to use, and include social sharing buttons for all of the popular social networks. This makes it easy for your visitors to share your content and will increase the likelihood of getting shared by your target audience.
You’ll also want to add follow buttons so that your visitors can follow you on social media. You can do this by adding a plugin so that users can simply click the ‘Follow’ or ‘Like’ button and, if they’re logged into Facebook or Twitter, they can follow you. Another method is to do this without a plugin, and instead by add images of social media icons that users can click to visit your social media profiles. Both methods have advantages and disadvantages. What you choose depends on your social profiles and audience, so consider testing both out to see which gets you more fans.
Once your website is “social friendly”, you will need to start being active on social media to promote your business. The best way to do this is to hire a social media professional who can do the work for you or guide you through it. If you don’t have the budget, read helpful articles by marketers like Neil Patel or Ian Cleary for a little beginner’s guidance.
Adding a Blog to Your Website
Consider adding a blog to your site and uploading articles regularly for even more organic traffic. This will help you in your SEO efforts by adding more relevant content to your website, which search engines love. It will also benefit your social media efforts by providing your target audience with more interesting content that they can read and share. Blogs can be time consuming, but are very beneficial, especially if you take the time to provide great content that provides your readers with real value. Be consistent and add a post once a week, and don’t forget to share it on social media with your followers.
Always remember, when promoting your website in social media or any other channel, always monitor analytics and see how you can improve your content, design, and marketing efforts to get better results and higher conversions.