With the ever-increasing array of professional website building tools available, anyone can build a site these days, even if they lack the most basic relevant skills. Of course, there’s a big difference between getting a website live, and creating something you’re really proud of, and that will help you achieve your goals. 

One of the first – and most important – steps in the journey is selecting the right template for a website.

Indeed, picking the right website template will make everything that follows so much easier. Not that it’s an easy job. You’ll want to pick something that’s visually appealing, but you’ll also need to be sure that it’s suitable to incorporate all the most important features you will need on your site. Most good website builders have tons of free templates to choose from, not that it makes it any easier to pick just one.

Not to worry, the Top 5 team have put their heads together to come up with some top tips to help you choose the perfect template.

>> One of the reasons SiteBuilder has been one of our top website builder picks for years is because of that MASSIVE template selection – 10,000 professional designs in all! Click here to try it out. <<


Always consider your website’s specific needs

You may already have fallen for one or two beautiful website design templates but are they really suitable for the type of site you want to build?

A common mistake novice webmasters make is to pick a template for aesthetic reasons without considering the character or functionality of their website. You will often see templates clearly designed for a corporate website being used inappropriately, such as for an after-school program, a fashion brand or an online store selling natural remedies .

Before you start browsing templates, make a list of must-have features for your website. Think about the color palette, the page layout, the menu structure – everything about the way the site will look and function. Always keep in mind that different websites have different requirements. For instance, a travel or a fashion website requires a layout that places striking visuals front and center. An online store will focus on buttons and calls to action.


Make sure the template is customizable

A website is your brand’s online identity. Ideally then, you want your website to be unique. Picking a customizable template is the right step in this direction. Even if you don’t have advanced web design skills, you can still make it stand out from the crowd by changing its color mix, inserting a custom-made logo and favicon and reconfiguring the page layout.

>> If flexibility and customization are top of your list of requirements, BoldGrid – a website builder built on top of WordPress – is definitely worth your time. Our team loved it because it gives you all the templates, plugins and extras compatible with WordPress, but with a simple drag-and-drop interface. Click here to try it today. <<


Keep an eye on the bigger picture

When picking your website template, always have in mind the way your business might develop in the future. Now you are building an online store, let’s say, but you might consider adding a blog to it later on. Selecting the template that allows any potential future developments will save you a lot of time, effort and even money.

One important thing to consider is whether you can shift your website content and images to a new template at a later date easily. Some website builders don’t make it a simple task, requiring you to upload all of your content if you want a fresh start on a new website template. If you plan on experimenting, or you’re simply unsure what type of template will work best, make sure your chosen website builder allows straightforward template switching.


Compare prices and features

If you’re still looking for the ideal website builder to create your site, make sure you carefully compare all the options, including prices and the availability of certain features such as the number of website templates they offer.
Even if you think you chose the right template for your website now, you never know what the future might bring.


The huge number of website builders on the market makes the task of picking the right one – with the right template – a stressful task. Luckily, we’re here to help with in-depth reviews of the leading website builders on the market and always-up-to-date rankings.

Eric Renfro
Eric is a master when it comes to web development. With seven years of experience, Eric has successfully assisted numerous well-known companies and individuals create and develop their desired websites. He is a contributing writer to the Top 5 Website Builders blog.
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