We have all seen the use of mobile phones, and more specifically smart phones taking the world by storm and helping us all achieve things on the move that would have been impossible previously. These mobile devices have made their way into the core of our daily lives, be it keeping in touch with your friends, getting weather updates, checking emails, ordering taxis, reading the news, or just playing games – we can now do all this from the palm of our hands.
Having penetrated so deeply into our lives, the internet has had to adapt to accommodate this mobile way of looking at things. Websites have to load faster, have suitable mobile interfaces and a responsive design. Here are some of the points you should consider when optimizing your website for mobile:
As mobile devices come with a different screen resolution than desktops and laptops, you will have to make sure your website displays well on the small screen and does not require too much zooming or scrolling. You have two options here: either you use a responsive design altogether, or you implement a separate mobile website interface that will redirect to when accessed from a mobile device.
The experts, and presumably also search engines, prefer the first option, but if, for any reason at all, this is not a suitable solution for you, make sure your website’s mobile version is properly set in place. An easy solution comes from popular website building and hosting tools providing companies like GoDaddy, 1&1 and Web.com, which offer a wide range of automatically mobile-friendly themes and design templates. There are also companies like bMobilized offering solutions to the mobile-friendliness issue for affordable subscription fees.
Click to Call
This is a feature any mobile website should have in order to benefit from boosted credibility. With an easy-to-use click-to-call integrated feature, your visitors can engage with your support center or home office in no time. This is not only handy, it also provides visitors with a good reason to trust your business. This can work as a powerful marketing tactic, making them purchase your services, place an order on your e-Commerce site, or trust the opinions you express via your blog.
Social Media Integration
Nowadays people use their social media accounts more and more via their mobile devices. Smartphones owners take snapshots and share them with their friends on Facebook, Instagram and Pinterest, click the “like” button whenever they see or read something interesting and Tweet about anything and everything. Integrating social media on your mobile website means making it easier for them to share your pages on various networks.
If your website has a logged-in version, make sure you add a Facebook and Google Plus connect option to enable your visitors to sign up faster using their social media accounts. This also increases the chances that they will share anything they like on your website via their Facebook or Google Plus networks.
With a dedicated Google algorithm update that will roll out internationally in April 2015, a website’s mobile-friendliness gains even more importance. From now on, the question is no longer whether your visitors have a satisfying experience when visiting your website via a mobile device. The website’s whole performance with search engines will depend upon its mobile-friendliness.
Most of the website builders listed on Top5-WebsiteBuilders.com have useful tools to create a website optimized for mobile. Find the best mobile website builder for you! Don’t forget to use a filter to show the suitable ones.