You’ve decided to build a website for your business and grow your visibility in the online environment? Good idea! Now, let’s see what are the basic requirements that will help your website become a business and profit generating engine.
1. A Good Domain Name
First thing comes first: when you register a domain name for your website, don’t just take the cheapest! Your website’s domain name is your online address. This is where people can find you. So, make it memorable! Your domain also reflects your brand’s image. Make sure it communicates something fundamental about it. Even if the exact name is not available, get creative and find one that will help you build your brand’s reputation. A pro tip: if possible, avoid dashes and numbers as they can create confusion both for the search engines and for your customers.
2. A Sleek Design
The web is full of ugly websites that look like they have been extracted from a history book. But, there are plenty of sites that have an appealing design. Luckily, you don’t have to pay a fortune to a web designer to create a professional looking site. The best website builders come with hundreds – even thousands – of customizable templates to suit every type of business.
Speaking of design, don’t forget to include your logo on the home page. It’s your brand’s identity! Some website builders, such as Wix, have logo builders built in. If not, Logaster is great site where you can generate a logo free of charge.
4. Quality Fresh Content
Many website owners think that content means just filling the pages with words, especially if they include keywords. This may have been true a decade ago, but it is certainly not an efficient strategy nowadays. So, when preparing content for your small business website, think about your users’ needs. What do they want to know? Are there any questions they have that you have the answer for? If your information is perishable, make sure you keep it up-to-date.
If you’re trying to sell something online, or even just promoting your products and services, there is no better form of marketing than your customers’ words. Ask some of them to give you their feedback and post it on your website. It will work wonders for your credibility.
6. About Us and Contact Us
You’ve decided to build a website so that more people can find out about you, your products and services. Consider including an ‘about us’ page, where you can tell them all they need to know about the company, your philosophy and your values. You might also consider including an FAQ page, and a ‘contact us’ section, letting people know how they can get in touch should they have a question or need more details.
Last, but not least: don’t forget to include a ‘call-to-action’. It’s important to tell your website’s visitors what you expect them to do: buy your product online, place an order, write you a message, get a free quote, etc.
There are many other aspects to consider when building a website for your business, but these seven things represent a set of must-haves that will help you set the wheels into motion.
If you’re creating a new website for small business, a good website builder will give you the tools you need to create a great site with only a small investment of time and money. Our experts test every new website builder to bring you our recommendations of the best site builders around.