In part one of using social media to drive traffic to your website, we covered how to increase traffic to your website through Facebook. In Part Two we look at LinkedIn and how we can use it best to drive traffic to your website. Remember that you can create a free website through many professional website builder platforms.

LinkedIn

LinkedIn is a great platform for B2B and B2C business. Most business professionals from Richard Branson, founder of Virgin, and Bill Gates, founder of Microsoft, to Diane von Furstenberg, well known fashion designer and Oprah Winfrey, famed CEO and ex talk show host, all use LinkedIn. LinkedIn is the social media platform that connects you to professionals and is taken very seriously in the professional arena. When applying for jobs most HR managers will take a look at your LinkedIn profile before deciding to take you on board.

LinkedIn drives traffic to your website for the following reasons:

  • There are 60+ million business pros from all corners of the world on LinkedIn.
  • Almost 50% of LinkedIn members have the authority to make decisions for their companies.
  • It is inexpensive and effective.
  • You can create a company page for your business. This will automatically be linked from the resume in your profile.
  • LinkedIn has no filtered feed. This is unlike Facebook. When updating a post, it will pop up on your follower’s feeds, no matter how often they have interacted with your previous posts.

Content Distribution

Content distribution is best shared through LinkedIn. Apparently, 94% of B2B marketers use this platform to distribute their content. Marketers have, in fact, stated that they would use LinkedIn above all other social media platforms to distribute content.

By sharing content to LinkedIn, your professional business will be showcased right in front of your connections as well as followers. By using LinkedIn advertising, you will extend your marketing reach enormously by giving you the opportunity to target your distribution to industry influencers and potential clients.

How to use LinkedIn as a Marketing Tool

Although it is possible to apply passive marketing methods when using LinkedIn, being proactive will see you achieving the most success.

5 LinkedIn Proven Proactive Methods

  • Post Status Updates Regularly

Discuss the projects you are working on and who you are working for. Mention updates that would interest your target customers and clients that will encourage them to view your website. Stress upon the fact that what you are doing and what your business offers can help satisfy other people’s needs.

  • Involve Yourself in Groups

It’s important to join groups related to your business as well as your interests. Make yourself stand out and appear as an expert in your field. That automatically makes you and your business appear more credible and more people will want to have a look at your website through this. Be open to answering questions and be a source of valuable information and advice that people can trust and rely on.

  • Send Messages & Invitations

It’s important to make a presence on LinkedIn and send messages and invites to those within your network as well as to other groups. Do not spam and just invite everyone. You are establishing professional connections that are mutually beneficial.

  • Use LinkedIn Advertising

Using paid marketing methods on LinkedIn, through advertising, will get your business, and your website, noticed by your target market in a shorter time than if you were using organic methods.

  • Upgrade to a Paid Membership

By paying for your LinkedIn membership, you will have additional contact options as well as other benefits that may appeal to you. There are 4 upgrade options, namely:

  1. Career
  2. Business
  3. Sales
  4. Hiring

You will also be offered a free trial in order to test out the additional features before committing to it.

By using LinkedIn, your network will expand, you will be able to find new clients and customers as well as create a professional image for yourself and your business. As the key professional networking social media platform, LinkedIn’s connection ability can lead to publicity, more work and other amazing great business-growing advantages. This will all lead to driving more people to your website, especially on the professional level.

Website Builders That Integrate LinkedIn

Wix is an amazing website builder that offers users the ability to add a ‘LinkedIn Business Card’ with which you can share information with visitors.  It also offers the ‘LinkedIn Follow’ App allowing visitors to follow your LinkedIn company page directly from your site.

The website builder Site123 also offers you the opportunity to integrate LinkedIn with your website.

Leah Goldberg
Content writer and manager Leah Goldberg has been writing articles and stories, and blogging for years. Her monthly column in a Condé Nast Publications Magazine is very popular amongst her readers. Leah enjoys researching the latest software products and platforms and blogging about the latest technology. When Leah is not writing you will find her on the beach sipping on a Mojito!
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