WooCommerce Review

Customer Reviews


Features / Widgets
Ease of Use
Value for Money
Help & Support
One of the most popular open source e-commerce plugins for WordPress blogs and websites, WooCommerce was founded in 2011 and has quickly become one of the market leaders when it comes to online store platforms.
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WooCommerce is one of the most popular e-commerce plugins for WordPress for a reason – it has a lot to offer. Firstly, as open-source software it can be downloaded and installed for free, and you can pretty much setup your entire online store for no cost.
However, a wide range of themes and plugins are paid-for, meaning you may end up having to pay for certain features if you need them and cannot find a free version. That being said, there are so many to choose from that you can likely find a lot of what you need for free.
Additionally, coming to grips with the interface can be difficult, especially without a prior understanding of WordPress. But, by using all of the great support and tutorials available for WooCommerce, getting a quality e-commerce site up and running can certainly be done.

Pros & Cons

Open source so free to use Advanced features and plugins might not always be free
Comprehensive e-commerce features User interface can be difficult without prior WordPress experience
Great backend operations for managing your business Need a hosting company
Hundreds of themes and plugins
Ideal for – WooCommerce is ideal for anyone familiar with running a WordPress website that is looking to monetize that site through an e-commerce platform, although any individual looking to set up a WordPress site to sell goods or services.

Ease of Use

WooCommerce can be difficult or simple to use depending on your experience with WordPress. Anyone familiar with WordPress (and there are many of you) should not have an issue implementing the e-commerce plugin; however, those with limited experience may find it rather difficult in the beginning.

Yet compared to e-commerce software, coming to grips with the interface of WooCommerce should be simple enough. This can be made easier by watching the various tutorials provided by WooCommerce, which give clear instructions on how to setup and use the various features of the platform.

Once installed, you can choose from a free basic theme or paid-for premium theme for your online store, after which you begin adding the various products of your store through the editor tool. Again, this can be hard to come to grips with initially, but once you get started and use available online resources for guidance, tips and advice, it becomes easy enough to use.

After all the necessary information has been entered, you can add attributes and further categorize your products, before publishing the final version. Should you need to edit anything or add more functions, products, or info, you can do so by selecting WooCommerce admin tab from the WordPress dashboard.


Plans & Pricing

Free Version
WooCommerce is free to use as it is open-source software just like WordPress, so there’s a lot that can be created for no cost. You can download and install the software for no charge at all, including no monthly payments
However, even when using the free versions of both WordPress and WooCommerce, you will need to pay for a hosting plan, though these fees are relatively low.
Better still, many of the plugins and themes are available for no extra fee, making it possible to pay nothing besides your hosting fee for an online store using WooCommerce.

Premium Plans

While there are no set premium plans you have to choose from, WooCommerce offers a wide range of themes and plugins that you will need to pay for. You might find that the more advanced themes and extensions are paid-for, and many users will find themselves paying for features that are necessary for their site.
With that being said, the sheer selection of plugins and themes makes it more than possible to find everything you need for free, and even if you have to pay for a plugin or two you can be sure that it won’t be excessively expensive.


Mobile Optimization: Not only is your WooCommerce storefront fully optimized for mobile devices, but also for admin work, allowing you to fully run your website and e-commerce store from a mobile device. This way your customers can easily shop when on the go, and you can keep track of everything you need to through your phone or tablet.
SEO Tools & Marketing: Take advantage of on-page marketing through a variety of features, such as email marketing, promotions, discounts, coupon codes and even free shipping to help generate leads and conversions.
E-commerce: As an e-commerce plugin, there’s a huge selection of features to create and operate an online store. These include product presentations and variants, shopping cart function, checkout with various payment and shipping options, digital sales, e-commerce analysis, email order confirmation, and more.
Apps and Plugins: WooCommerce has an incredible selection of plugins to help create the perfect online store, although many are paid plugins, so you may have to consider this when looking for certain features. With hundreds of different plugins currently available, it shouldn’t be too difficult to find what you need.
Popular plugins that are currently available include Facebook, testimonials, features, team profiles, project portfolios, bookings appointments, website memberships, product add-ons, subscription services, and several payment and shipping plugins.
Storefront: One of the core features of WooCommerce, the storefront, allows you to make an online store with relative ease. It can be used on any WordPress blog or website, and it’s also possible to create an entirely new stand-alone store from scratch.
Backend Operations : You can manage your online store smoothly from the WooCommerce dashboard. For instance, you can set up an article management system to help manage product stock levels, so you will get a message when stock is low or sold out.
Additionally, you can get detailed analysis reports regarding various aspects of your store, such as current orders, stock levels, taxes, and customers, which can be combined with Google Analytics for even more detail.
Payment Processing: As with any e-commerce plugin, WooCommerce provides a comprehensive collection of payment processing options, with standard gateways and many more additional payment gateways available.
Whether you want to allow credit card payments, PayPal, cryptocurrencies, or any other type of payment available, WooCommerce offers the right tools to create the perfect payment processing system for your store.
The standard payment processing includes bank transfers, check payments, PayPal, and cash on delivery, while payment plugins such as Amazon Payment, Stripe, and PayFast are also popular choices.

Design and Templates

There’s an impressive selection of design elements and templates with WooCommerce. For instance, you can easily use any of the hundreds of different WordPress themes, which will certainly be useful for those familiar with WordPress.
There are also literally hundreds of different themes and templates that can be acquired from WooCommerce’s amazing selection, while countless third-party designs are also available. You can add personal touches to each template, as well as customize with different built-in features, widgets, and even HTML/CCS if you have the knowledge to do so.
Given the huge selection of templates, it is certainly possible to find high-quality themes and to create a completely custom design that makes your site much more unique.


Support and Tutorials

There is a range of great support and tutorial features with WooCommerce. As previously mentioned, a selection of tutorial videos are available and make learning the ropes so much easier, and there’s resources aplenty for virtually any issue you come across.

One-on-one support provides you with direct tech or customer support, and all you need to do is submit an online ticket and wait for someone to get back to you. The support staff is certainly knowledgeable and friendly, though it took a few hours for them to respond to an ‘urgent issue.’

Should you want to troubleshoot yourself, there’s a range of resources that can help resolve most problems, including detailed FAQs, online documents, a thriving online community, along with various articles and tutorials. These are all highly detailed and of such a quality that it’s possible to find answers to almost any issue you might be having.

The Final Word

There’s a reason WooCommerce has become one of the most popular e-commerce plugins for WordPress websites and blogs – it has so much to offer.
It is possible to create a quality online store to help grow your business without spending much at all, and with many great resources you can learn to use WooCommerce in no time.
You may want to pay for certain features or themes, but it isn’t necessary to creating a well-designed, functioning online store.
Whether you are looking to upgrade your WordPress site, monetize it, or start an online store from scratch, you won’t go wrong with WooCommerce.

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Share Your View

We made every effort to ensure that this review was accurate and fair, but we’re only human. If you think we’ve got something wrong, or that the review does not reflect your own experiences with the product, we’d love to hear from you. Leave a comment below, send us an email, or write your own review in the Customer Reviews section.


Jane Benson
Jane is a professional web designer with 5 years of experience in the field. One of Jane’s passions is writing and blogging about the art of web design when she often shares pearls of wisdom and tips on this endless creative subject.
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WooCommerce Review