The majority of traffic that a website gets will come through search engines – for example Google. The search engines will search all available data, websites, landing pages and more. This is done by the use of search words. Marketing professionals will map actual search terms that people use when googling, and base their marketing recommendations on them. This process is called keyword research. It is very important to conduct proper keywords research before creating your own blog or online store since it will help potential visitors locate your site. It is a way for you to start spreading the word you exist and be exposed to visitors other than those within your immediate reach.
You should also take into account that it’s not always about getting visitors to your site, but about getting the right kind of visitors. Therefore you need to find the correct wording in accordance with the people you wish to attract.
Once you have found your niche, it should be quite easy to check which keywords match you best. All you have to do is use the Google AdWords Keyword Planner. With the help of this tool you will be able to incorporate the words that will make your website stand out.