We all know that people form strong opinions based on first impressions, and that a well-crafted, strong, self-introduction is a critical part of making a good first impression. The majority of people form their first impression on products, friends, events, websites etc. in a matter of seconds. That axiom is true in every medium available, but it is even more grounded when it comes to the online world. The vast array of options makes users impatient to anything but what they are looking for. That means that articulating the essence of what we do, and communicating exactly how and why you do it, needs to be a top priority for website owners. The about page is the way website owners get to introduce themselves, and since it is likely to be one of the most visited pages on your website, writing it correctly is essential. The following tips will help you reel your visitors in:
A writing style refers to the manner in which you choose to address your visitors. Your choice of wording and writing tone should match the website’s purpose. Whether your website’s goal is to inform, persuade, entertain or simply sell, this should be apparent in your choice of words, length of sentences and tone of your content. For example, a blog creator may want to choose a more personal, even conversational approach, while a small company website owner would formulate a somewhat more subjective, even aloof tone that would make the readers feel the company is both reliable and professional.
Visitors enter the about page to understand what you offer and understand who you or your company is. From this, they will ultimately form their overall opinion and impression of you. Both in a personal and a business orientates site, the about page is the place where you explain more about yourself and what you develop the site. For visitors to trust you they need to get to know you. Facts alone don’t persuade, share your values, targets and beliefs. Explain how you or your company got to where you are today and where you want to be tomorrow.
Make it count
It is important for visitors to feel that you offer the perfect solution for them. To make them believe you’re the best, you need to differentiate yourself from others in your field. Share what makes you stand out. Describe your most significant personal and/or professional accomplishments and your strengths and weaknesses. Adding concrete examples is recommended as it will make your story seem reliable, help users relate and eventually make your site memorable.
Spice it up
For some reason, when people sit down to write an about page, all their creativity, imagination and inspiration suddenly flies out the window. They forget that people relate better to photos and videos than to content. People will tend to read an article which incorporates media elements in it than one with no media elements. Add images and videos but not too much, overflow is not recommended as well. If you use video on your about page, keep it short and interesting and of course images should be respectable. If you use sites such as Wix or Web.com to design a web page you will find it extremely easy to incorporate media elements into content based page.
Websites are not disposable. It is usually a long term gig but that does not mean that changes do not occur. As we live in a dynamic world, a business’s long term goals may evolve or change as well as your own desires and expectations. The about page should reflect these changes. Content must never be stale. Regularly review the contents of your about page to ensure the content reflects the current status of you and / or your business. The best website builder templates all offer user friendly ways to administer your site so you can change content as often as you please.
Hopefully this article will make you understand the importance of a well written, well presented about page and will inspire you to constantly try to perfect it as it is one of the most important pages of your site.