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The Importance Of An Online Portfolio

The world has gone digital. This is not news to anyone. Together with this, other social changes have occurred, including the way people do their grocery shopping, hunt for bargains, spend their free time, read, stay in touch with each other, interact, look for a job or for new freelancing opportunities.

This is why having an online portfolio is of the utmost importance nowadays. There are many people who can benefit from having one: models, photographers, interior designers, artists, makeup artists, UX/UI designers, and more. If you deal in one of those fields where showcasing your talent on the web is possible, then you must really consider creating your virtual gallery a top priority. Here is why:

Make Your Name Available in Search

What do prospective employers or recruitment agencies do to check the facts listed within a resume? They search online! Be prepared for that! When they enter your name in an online search portal, they will soon land on your online portfolio’s pages, and see for themselves that you know your job inside out. If you have a dedicated website where you showcase your online portfolio, that’s even better! Not only does it look more professional, but it will pop up first in search, and this will boost your credibility.

portfolio website builder

Allow People to Discover You

If someone doesn’t have your name but is looking to hire someone in your field — an event planner, interior designer, or wedding photographer, for instance — they will likely do a general online search for one. Website builders have tools that will help you appear in their search results. When you build your online portfolio with the help of a website builder like Wix, you’ll be able to make use of SEO tools. Website builders come with helpful guides, plug-ins, how-to videos, apps, and customer service representatives who can help you to use the right keywords. In other words, while someone may have no idea that there is a wedding photographer named John Smith in Seattle, when they do a web search for “wedding photographer Seattle,” your portfolio website will show up. Doing a web search today is much more convenient than looking through a heavy yellow pages phone book these days (do they even make those anymore?), and so having an online presence in the form of a portfolio website is the answer for you getting clients.

Allow Potential Customers or Employers To Examine Your Work

How many times were you called up for endless interviews and time-consuming tests? Now you don’t need to waste your time anymore! Your potential employers and prospective customers can check out your work via your online portfolio. No more strategies to convince them you are the right guy for the job. Your work speaks for itself! Any interested party can see what skills you’ve mastered and what you can do with them.

When looking for a photographer, for instance, people want to see examples of your previous work. Words alone are not enough. All you need to do to convince them that you’re the right person for the job is a well-designed and informative website full of carefully placed words together with gorgeous photographs showcasing your work, skills, and abilities. In addition to this type of information, your online portfolio website can showcase any awards you’ve received, conferences you’ve been invited to, publications, testimonials, your education and relevant certificates, and more.

Use Past Projects as a Bait to Land New Jobs

If you are a freelancer, you know it already: there is no better recommendation than a satisfied customer’s testimonial; there is no better proof for your professionalism than showcasing your past projects.

Suppose you are a web designer. You can build up an online portfolio displaying the work you are most proud of. Then, optimize it for the keywords potential customers might use when looking for someone to take care of a similar job, and let your designs do the rest for you. If you want to improve your online visibility even further, you can ask former customers to give you credit for your work on their own websites.

Portfolio Builders

It’s Easy to Share

A portfolio website is incredibly easy to share. Add the link to your LinkedIn profile, Facebook page, and Instagram profile. Put underneath your name in your email signature. If you have a business card, the URL for your portfolio site should be prominently included. After all, your portfolio website will include your contact information anyway. Your portfolio website will have everything a potential client or employer could need. You won’t need to send large files of documents, photos, and videos via email. You don’t even have to worry about sending an email with the phrase “please see attached” for examples of your work or your CV — and then forget to attach anything. That experience, while it happens to everyone, is always embarrassing, especially when you’re trying to make a good first impression. In this way, an online portfolio website also helps you to save face.

You Control the First Impression

People feel strongly about first impressions. When potential clients and employers find your portfolio online, it provides that first impression for you. The good news is that you can exert total control over this experience. Using a website builder, you’ll end up with a portfolio that is aesthetically pleasing, intuitive to navigate, and will impress those who happen upon it. Many website builders offer templates for portfolio sites that you just have to edit with your details. You can easily personalize it with a drag and drop editor, adding your contact information, education, work history, samples of your work, and testimonials. You don’t have to hit that “publish” button until you’re sure that your website is absolutely perfect.


The importance of an online portfolio is not to be underestimated in today’s world, especially if you deal in one of the heavily digitalized sectors of activity. It’s the best way to showcase your skills and the most powerful marketing tool you can possibly have at your disposal!

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