Wix ADI Review

flag One-of-a-kind website creation
  • Powered by Artificial Intelligence
  • Available in multiple languages
  • Multitude of site tools and apps
  • Websites are mobile-friendly
Automatic website building
8.5 /10
14-day Free Trial
  • author: Eric Renfro
  • 27.11.18
  • Comments
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  • "Price"
    8.5 /10
  • "Features"
    8.5 /10
  • "Ease of Use"
    8.5 /10
  • "Help and Support"
    8.5 /10


Introduced as “the first-ever artificial intelligence that designs a stunning site for you”, Wix ADI is precisely that: it’s an Artificial Intelligence-powered tool that understands your needs and helps you create fully functional and great-looking websites within minutes. Websites created with Wix ADI are customizable, mobile-friendly can be optimized for the search engines and can be used for a large number purposes, including online stores, restaurants, online bookings, music, etc.

Plans & Pricing

Wix’s extremely useful freemium business model allows you to get to grips with the platform’s functionality before upgrading to a paid subscription.

The Free Plan allows you to access the complete platform with all the templates. You can launch a site without spending a cent, but you’ll be restricted to a subdomain, and you won’t be able to remove the Wix ads from your site. Bandwidth and storage are also limited but overall, there’s no better way to discover if Wix is the website builder for you. The paid plans start at $4.50 per month and range up to $24.50 per month. The pricing is as follows:

Connect Domain (Most Basic) – $4.50/month

This includes 1 GB bandwidth, 500MB storage and allows you to connect your domain.

Combo (For Personal Use) – $8.50/month

This includes 2GB bandwidth, 3GB storage, allows you to connect your domain, have a free domain, remove Wix ads, have a customized favicon and receive $75 ad vouchers.

Unlimited (Most Popular for Entrepreneurs & Freelancers) – $12.50/month

This includes unlimited bandwidth, 10GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive $75 ad vouchers, receive a Form Builder App (worth $48) as well as a Site Booster App (worth $60).

eCommerce (Best for Small Businesses) – $16.50/month

This includes unlimited bandwidth, 20GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive a Form Builder App (worth $48) as well as a Site Booster App (worth $60) and gives you an amazing online store.

VIP (Everything and More)- $24.50/month

This includes unlimited bandwidth, 20GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive $75 ad vouchers, receive a Form Builder App (worth $48) as well as a Site Booster App (worth $60) and gives you an amazing online store, gives you 10 email campaigns per month as well as a professional site review.

Connect domain

Features & Functionality

Mobile Optimization

As internet browsing is done increasingly from mobile devices, Wix ADI comes with a default mobile version of your site. You can preview the way your site looks when accessed from a mobile device from the ADI Editor. The preview button is located on the right side of the top bar. If you want to make changes to the mobile version, you will have to head to the Editor.

However, if for any reason, you prefer not to have a mobile version and you want to disable this feature, you will have to switch to Wix Editor. Be warned though: from this point on, you can no longer come back to edit your site with Wix ADI.

SEO Tools & Marketing

Managing the on-site optimization with Wix ADI is fairly easy. You can edit the pages’ titles as well as the other meta elements in the ADI Editor. The URL of the page is created automatically using the page’s title. You also have the option of editing the headings and adding alt text to your images. If you decide you don’t want your website to be visible in search, you can also hide it from search engines with easy configuration. However, connecting the site to Google Analytics is available only for Premium Wix ADI users.

Social Media Tools

With social media being such a big part of a website and business’s success nowadays, it is important to choose a website editor that allows you to connect your site with your social media accounts. Wix ADI includes a wide range of such options, making it easy for you add links and buttons to a number of platforms, including Facebook, Twitter, Instagram, Pinterest, Google Plus, YouTube, Blogger, Flickr, Houzz, Myspace, SoundCloud, Tumblr, Vimeo, VK, Odnoklassniki, Google Places, Yelp, TripAdvisor, and more.


The online world has become for many businesses not only an important promotion channel, but also a way to expand their sales, to reach markets they could not reach before, and target more customers. Therefore, the option to add an e-commerce feature to a website is utterly important. Wix ADI helps you create an online store with fully customized product pages and optimized thank-you pages within minutes. Editing your product pages, adding new products, and improving product galleries is easy to do within the ADI Editor.

Apps and Plug-ins

Although the Wix App Market contains a wide range of apps made to serve different purposes, currently it is possible to add only a small number of apps inside ADI. However, Wix is bound to improve in this sense in the near future.

Design & Templates

Probably the most notable thing to mention about designing a website with Wix ADI is the fact that you can have a completely unique website within minutes. Upon understanding your needs, the AI algorithm makes an educated decision from thousands of templates available in the Wix database. The quality of the designs is impressive.

The most notable drawback here is that the text copy you get is a standard one, but you have the option to customize it per your needs and preferences. You can switch between site templates easily, keeping your site’s content and history. However, some of the customization options are only available by switching to Wix Editor. Once you’ve made this switch, you cannot go back to Wix ADI without losing the recently made changes.

Customer Support

Wix has a Knowledge Center that includes many useful articles about Wix ADI, domains, technical difficulties, marketing, and more. Trending Topics act similarly to FAQs by showing you what most people are curious about. There is no phone number or live chat option to get in touch with Wix directly but you do get priority response if you open a ticket when you have a VIP plan.

Pros & Cons

  • Personalized website using artificial intelligence.
  • Drag and drop editor.
  • A huge collection of mobile layouts to choose from.
  • Mobile websites get automatically generated from desktop versions.
  • A large set of SEO features.
  • No support for digital download selling.

Ease of Use

Wix has made a name for itself as an easy-to-use website building platform. Its drag and drop editor made it possible to anyone without any technical skills to create an appealing website without too much effort.

Wix ADI takes things to an entirely new level. Now you don’t have to choose any of the elements unless you really want to. The process of building a website starts with a short questionnaire through which the AI tries to learn all about your needs and preferences. The questions refer to the purpose of the website, your preferences in point of style and design, the need to have extra features such as a blog or an online shop.

Once you fed the AI all this information, you will have to wait a few seconds while the Wix ADI algorithms make the decisions for you. Should you want to make changes and add features, you can certainly do that. However, even those who are totally inexperienced in the field of websites building can have a complete and unique website in a matter of seconds with Wix ADI.

  • 24/7 Help & Support
    Yes - There is support at all times on the site, however phone support is only available during certain hours.
  • Phone Support
    Yes - call centers are open from Monday-Thursday 5:00 am – 5:00 pm (PST)*. Wix offers phone support in English, Spanish and Portuguese. Option to request a callback is available. VIP plan holders can contact VIP support. Premium users receive faster responses
  • Live Online Chat
    No - Currently, Wix does not provide support via chat.
  • Email
    No - only ticketing
  • FAQ
    Yes - They don't have an actual FAQ page, but they have an Online Help Center which is the go-to place for any and all questions you may have. It is so comprehensive that chances are you’ll find exactly what you came for with just one simple search, and you can enter a question in the search.
  • Community Forum
    Yes - Wix Forum is available in multiple languages. To contribute to the forum with admin privileges, you must log in to your live site using the email associated with your Wix account.
  • Blog
    Yes - Wix posts regularly about how to market your site, design tips, specific niches and how to create better websites, etc.

Final Word

Overall, Wix is an excellent site builder and its popularity is well-earned. For designers, it is like building a website in Photoshop, with complete control over every aspect of the site without complicated technical features. For those who want to code, they’ll have access to advanced code capabilities. The features available are extensive and the App Market makes it easy to find creative features like popups and forms that you can add to create a really professional-looking and functional site. If you follow the site templates, you’ll be sure to turn out with a stunning website.

Eric Renfro

Eric is a master when it comes to web development. With seven years of experience, Eric has successfully assisted numerous well-known companies and individuals create and develop their desired websites. He is a contributing writer to the Top 5 Website Builders blog.

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