Shopify

Our Verdict

With Shopify, you have an all-in-one platform designed to make starting, running, and growing your business easier, whether you’re just launching or scaling an established brand. Trusted by millions of users in over 175 countries, Shopify provides the essential infrastructure to manage all aspects of your business, from payments and marketing to secure transactions and shipping. With customizable, free templates, you can create a professional store quickly, even without design experience.

Shopify is built for reliability, security, and flexibility, offering 24/7 support to ensure you’re never on your own. Their dedicated support team is always available to help you troubleshoot, set up new features, or simply provide guidance so you can focus on growing your business. Shopify supports you across all sales channels, from online to in-store, making it easy to reach customers wherever they prefer to shop.

Whether you’re a small business or a growing brand, Shopify’s user-friendly tools, robust security, and around-the-clock support make it an ideal partner for businesses looking to expand with confidence.

Pros

Getting started is super easy and fast
Data encryption, fraud and bot protection
Shipping integrations with major vendors is easy
Certified Level 1 PCI compliant

Cons

Not a multi-lingual platform
Difficult customizations

Products & Pricing

Shopify offers various plans that suit different business needs. You can choose between the Basic, Shopify, Advanced, and Plus plan.

Basic

This plan is a well-rounded choice for solo entrepreneurs seeking to establish their online presence with a manageable budget. Priced at $39 USD per month, this plan provides substantial value with key features tailored to small-scale operations. Users can benefit from competitive card rates, starting at 2.9% + 30¢ USD for online transactions, and enjoy up to 77% in shipping discounts. Additionally, the plan includes 10 inventory locations, localized global selling across three markets, and 24/7 chat support to ensure continuous assistance. For those who prefer in-person sales, the plan also includes POS Lite, making it a versatile option for entrepreneurs aiming to grow their business without overwhelming costs.

The Shopify plan is ideal for small teams looking to scale their business with enhanced features and support. At $105 USD per month, this plan offers a great set of tools designed to streamline operations and improve efficiency. Users can take advantage of lower card rates, starting at 2.7% + 30¢ USD for online transactions, along with up to 88% in shipping discounts and insurance—an asset for managing logistics. The plan also includes 10 inventory locations and localized global selling across three markets, making it easier to expand your reach. Additionally, it provides 24/7 chat support and allows for the addition of five extra staff accounts, ensuring that your team can collaborate effectively. With POS Lite included, this plan is a comprehensive solution for small teams aiming to grow their online presence and operational capacity.

Advanced

This plan is designed for businesses that are ready to scale and require more sophisticated tools to manage their growing operations. Priced at $399 USD per month, users benefit from reduced card rates, starting at 2.5% + 30¢ USD online, and can gain access to up to 88% shipping discounts, insurance, and third-party calculated rates. The plan also includes custom reports and analytics, allowing for deeper insights into business performance. With 10 inventory locations and enhanced 24/7 chat support, businesses can efficiently manage their operations across multiple fronts. Additionally, the plan supports localized global selling in three markets, with the option to add more for $59 USD per month each, and includes 15 additional staff accounts, making it suitable for larger teams. The Advanced plan also offers 10x checkout capacity and includes POS Lite.

Plus

The Plus plan is tailored for complex businesses with high-volume operations and the need for advanced customization. Starting at $2,300 USD per month on a 3-year term, this plan is a premium offering designed to meet the demands of large enterprises. It provides competitive card rates specifically designed for high-volume merchants, ensuring cost efficiency as your business scales. Key features include up to 88% shipping discounts, insurance, and third-party calculated rates. With 200 inventory locations and priority 24/7 phone support, businesses can maintain seamless operations across a broad geographic footprint.

The plan also supports localized global selling in up to 50 markets, making it ideal for businesses with international aspirations. Shopify Plus offers unlimited staff accounts and a fully customizable checkout experience with 40x capacity, providing the flexibility needed for a tailored customer journey. For those in the wholesale or B2B space, the plan also includes 200 POS Pro locations with Shopify Payments, making it the ultimate solution for businesses requiring comprehensive, scalable e-commerce capabilities.

Basic

$39 /mo

Free 3-day trial

Shopify

$105 /mo

Free 3-day trial

Advanced

$399 /mo

Free 3-day trial

Plus

$2,300 /mo

Free 3-day trial

In-depth review

Features & Functionality

Drag-and-Drop Website Builder

Choose from over 70 professional, free store templates and customize colors, imagery, and fonts effortlessly. With Shopify’s intuitive drag-and-drop builder, you don’t need any design skills to create a beautiful storefront. There are more templates, but they come at an extra cost.

Online Store Editor

Easily build your eCommerce site by selecting from a range of themes, allowing you to create a unique and professional shopping experience without any coding.

Hydrogen & Oxygen

For advanced users, Shopify offers Hydrogen for building headless storefronts and Oxygen for global deployment. Ideal for developers looking for greater control over design and functionality.

Shopify Checkout

Optimize your checkout process with Shopify’s fast, secure, and reliable system designed to maximize conversions and handle high traffic smoothly.

Shopify Shipping

Manage your shipping in one place with Shopify’s integrated shipping solution, which offers fast and cost-effective options for sending orders.

Shopify POS

Connect your online and in-person sales with Shopify POS, allowing you to manage transactions across all sales channels seamlessly.

Free Themes

Get started quickly with Shopify’s selection of free themes tailored for various industries, providing a customizable foundation for your online store.

Paid Themes

For enhanced customization and a more polished look, Shopify offers premium themes that provide greater flexibility and a richer customer experience.

Shopify Theme Store

Access a wide variety of free and paid themes designed by professionals, giving you plenty of options to find the right fit for your store.

Custom Storefronts

Design a storefront that resonates with your brand, enhances customer loyalty, and boosts sales through Shopify’s customizable options.

Metafields

Store custom structured information about products, collections, and more with Metafields, providing flexibility to tailor your store’s data.

Liquid

Utilize Shopify’s open-source programming language, Liquid, to customize your store’s appearance and functionality or to integrate additional microservices.

Shopify App Store

Explore the Shopify App Store for free and paid plugins to expand your store’s functionality, enhance marketing efforts, and streamline operations.

Design & Templates

Shopify provides over 200 professionally designed, sales-optimized themes, allowing you to create a visually appealing and effective online store. Each theme is optimized to enhance the shopping experience and drive conversions, giving you a strong starting point. With Shopify’s intuitive drag-and-drop visual editor, you can easily customize colors, fonts, imagery, and layouts—no design experience required.

For those who want even more control, Shopify also supports custom designs and headless commerce setups, enabling you to use your own tech stack and APIs for a fully tailored experience.

Shopify’s AI tools further simplify the content creation process by generating store headlines, product descriptions, chat replies, and blog posts, so you can keep your store engaging and up-to-date without needing to write everything from scratch. Whether you’re looking for a quick, professional setup or a fully customized design, Shopify’s design and template options make it easy to build a store that fits your brand.

Ease of Use

You don’t need any coding knowledge to bulid your store, as Shopify was designed to be user-friedly. There is an intuitive drag and drop interface, making it super easy to figure out.

Being such a popular eCommerce platform, Shopify.com has set into place a professional customer support system. A comprehensive manual is available on their site, answering many of the questions you might have. There is also a forum, where you can interact with other eCommerce websites owners and developers. Shopify’s agents are also available 24/7 via live chat, email or phone, should you choose to contact them directly.

Customer Service

Shopify offers a range of support options to help you manage your store effectively. For quick assistance, you can chat directly with Shopify’s AI chatbot, which is available 24/7, where you can ask questions and receive instant guidance. If you need to speak with a human agent, simply type that you’d like to “speak with a human,” and the bot will transfer you to a support specialist.

To access your account before reaching out, go to accounts.shopify.com to log in. Once logged in, you can head to the Shopify Help Center at help.shopify.com to find further support options. In addition to chat support, Shopify provides a comprehensive Help Center, a community forum for discussions with other users, and a thorough FAQ section to address common questions.

Note that Shopify does not offer phone or email support, but the Help Center and community resources provide valuable insights and answers. Whether you’re troubleshooting or looking for tips to grow your store, Shopify’s support channels are designed to provide you with the help you need.

Live Online Chat

You can chat directly with Shopify support 24/7.

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