Pros & Cons
- Central dashboard
- Powerful Wix editor
- Create your own email templates
- Auto-generated mobile website
- Powerful SEO features
- No live chat support - just ticketing service and phone support
Plans & Pricing
Wix’s extremely flexible freemium business model allows you to get to grips with the platform’s functionality before upgrading to a paid subscription.
The Free Plan gives you access to the complete platform with all the templates. You can launch a site without spending a cent, but you’ll be restricted to a subdomain, and you won’t be able to remove the Wix banner from your site. Bandwidth and storage are also limited but overall, there’s no better way to discover if Wix is the website builder for you.
This plan is $13/month, and includes 2 GB bandwidth, 3 GB storage, allows you to connect your domain, have a free domain, remove the Wix banner, have a customized favicon and receive $75 ad vouchers.
This plan is $17/month and includes unlimited bandwidth, 10 GB storage, allows you to connect your domain, gives you a free domain, remove Wix banner, have a customized favicon, receive $75 ad vouchers, receive a Visitor Analytics App (worth $608) as well as a Site Booster App (worth $60).
This plan is $39/month, and includes unlimited bandwidth, 20 GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive $75 ad vouchers, receive a Visitor Analytics App (worth $60) as well as a Site Booster App (worth $60) and gives you an amazing online store, gives you 10 email campaigns per month as well as a professional site review. You’ll also enjoy a Professional Logo ($60 value), priority response, VIP support, and other benefits.
On the business side of things, Wix offers four plans:
This plan is $23/month and includes unlimited bandwidth, 20 GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive a Visitor Analytics Builder App (worth $60) as well as a Site Booster App (worth $60) and gives you an amazing online store. Additionally, you can post 5 video hours, accept online payments, and it is 100% commission-free!
The Business Unlimited plan is the most popular of the business and ecommerce plans. For $27 per month, this plan gives you 35 GB storage, unlimited bandwidth, free domain, 10 video hours, social media logo files, and Google Analytics. You’ll enjoy a professional logo ($50 value), Site Booster App ($60 value), and Visitor Analytics App ($60 value). Of course, you can accept online payments and it is 100% commission-free.
The Enterprise Plan costs $500 per month. This high monthly rate accounts for a full end-to-end personalized business plan by ndustry-leading Wix professionals. They’ll guide you through everything: onboarding, scaleup, maintenance, and infrastructure. Enterprise subscribers get access to all the same benefits as Business VIP subscribers, including 50 GB of storage, unlimited bandwidth and video hours, $300 in Ad Vouchers, and access the full suite of Premium Apps. Additionally, you’ll get annual security audits and advanced web protection features to safeguard your business.
Wix is one of the most popular website builders today, and it’s not a surprise when you see the impressive site-building capabilities and the beautiful templates that you can choose from. There are a large number of built-in features that let you open an online store, set up online scheduling for appointments and classes, showcase your portfolio, take online payments and more.
Features & Functionality
All of the Wix templates are optimized for mobile, but they are not responsive. This means that after you’ve finished working on your website, you will have to work on your mobile site separately to make sure that everything looks good. It is very easy to do but does require additional time and effort which could have been avoided if the templates were 100% responsive.
To edit your mobile site, you simply switch to the mobile editor and you’ll be able to see what your website looks like on a mobile phone.
You can edit the mobile site with the same flexibility and control as the regular site builder, and choose different items you’d like to show or hide when your site is viewed on a smartphone.
As of April 2019, Wix has released exciting new mobile design features. Now, just for mobile, you can create a branded welcome screen to showcase your personal brand. You can also offer a custom mobile menu and add lively animations that are designed especially for the mobile experience. You’ll have fun playing with the new mobile layout for gallery images as well as adding image animations and hover effects that will catch your site visitors’ eyes.
SEO Tools & Marketing
Search engine optimization is important, and Wix sites have a solid infrastructure and a complete suite of advanced SEO tools to help you compete in organic search. There’s also a personalized step-by-step SEO plan to help you get started and you can connect your site to Google in seconds.
In addition, you have the App Market. Because Wix has a market where you can search for and add apps, you can add many SEO and marketing apps that will help you promote your website in search engines and market it to your target audience. Some apps are available for free while others have premium features that require a one-time fee or subscription.
There’s a powerful set of built-in marketing tools that let you create AI-driven campaigns on Facebook and Instagram, send out eye-catching emails, or create promotional videos.
Social Media Tools
There are built-in social media tools in the Wix site builder, including a social media bar, feeds, and like and share buttons. You can also create your own social posts right from the dashboard. If you want more complex or different features, you can visit the App Market where you can browse dozens of social media apps that you could use.
Setting up a store on Wix is pretty fast. You simply click Add and then Store. You’ll be able to easily add and edit endless products and collections. You get to choose from a wide variety of payment options, including Wix Payments, Wix’s native payment provider, plus over 50 payment gateways worldwide, like Stripe, PayPal and local solutions. With Wix Editor and Editor X you have full design control. You can customize your storefront, cart and checkout with features like Quick View, Wishlist, Buy Now, and Add to Cart buttons. To start selling and accepting payments, you need to upgrade to the eCommerce package.
Wix’s latest eCommerce features include:
- Sell on Amazon: Add Amazon as a sales channel to your Wix sStore and manage orders and inventory from your Wix dashboard.
- Wix Owner app: Download the app to chat with your customers in real time, track analytics and run your business on the go.
- Wix Point of Sale: SellStreamline your online and in-store with Wix POS. You’ll be able to review and manage your entire inventory, all sales, payments, analytics and more—wherever you sell.
- Gift cards: Add Gifted to your site to start offering gift cards on your online store.
- Buy now, pay later (BNPL): Add Afterpay, Affirm, Sezzle and more to let your customers pay over time while you get paid upfront in full.
- Order fulfillment: Use Shippo or Shipstation to efficiently manage your orders and print shipping labels at competitive rates.
- Inventory: Set your store settings to automatically update your stock levels when an order is placed.
- Product Subscriptions: Get a steady source of revenue with product subscriptions.
Apps and Plug-ins
Wix has an App Market where you can browse loads of different apps by Wix and its partner companies. You can browse apps by category or search for a specific app or feature that you want. Some apps are free, while others have additional premium features that require a fee. Many of the available apps are quite useful, like the MailChimp app for collecting subscribers, or the Facebook Like Popup that engages your visitors with a popup and asks them to like you on Facebook.
Design & Templates
Wix has quite a lot of templates to choose from and they are all divided into many different categories, which is a good thing because browsing all of them would take a few hours.
You can browse and customize a template, or you can start from a completely blank canvas.
The range of template categories are:
- Community & Education
- Creative Arts
- Fashion & Beauty
- Health & Wellness
- Landing Pages
- Online Store
- Portfolio & CV
- Restaurants & Food
Wix provides its users with pretty comprehensive support. If you visit the Help Center, you can browse and search for detailed tutorials to find the answers you’re looking for. You can also look through their FAQs or reach out to support if you still need assistance.
There is no option to contact them directly via phone but if you reach out by chat or email, you’ll get a callback or online response from someone at Wix fairly quickly (a few hours) and they are very helpful and eager to solve your problem.
Ease of Use
You don’t need specific technical experience to create a professional site on Wix, but there is the option to use advanced code capabilities if you choose. The design capability is unlimited – although you can still create unique and standout designs without previous expertise.
The Wix site builder is extremely intuitive and even includes the standard “CTRL+Z” to undo recent actions. With Wix, you simply click an item and drag it anywhere on the screen. You can also double-click items to edit them or hover over them to see menu buttons that you can click for customization options.
Each website is divided into different sections. The header and footer can be seen on all pages, and anything you drag there will also be visible on every page. You can drag the footer or header borderline in order to make them smaller or bigger. If you move something outside of the content area, you’ll be notified, so don’t worry about that.
Because of the complete control when dragging items, make sure to pay attention to the gridlines that appear when an item you’re dragging is aligned with something.
The flexibility that Wix allows over individual design elements is great. Because you cannot transfer your website to a new template once you start building, it’s important to take your time in deciding which template is right for you before getting started.
24/7 Help & SupportThere is support at all times on the site
Phone SupportThere is now 24/7 support in English, Spanish and Portuguese. Call centers are open from Monday-Thursday 5:00am – 5:00pm (PST)*. Wix offers phone support in English, Spanish and Portuguese. Also supported in French, German, Hebrew, Italian, Japanese, Russian. Option to request a callback is available. VIP plan holders can contact VIP support. Premium users receive faster responses
Video TutorialsWix offers video tutorials on its website.
FAQThey don't have an actual FAQ page, but they have an Online Help Center which is the go-to place for any and all questions you may have. It is so comprehensive that chances are you’ll find exactly what you came for with just one simple search, and you can enter a question in the search.
Community ForumWix has various different community forums available for different topics.
BlogWix posts regularly about how to market your site, design tips, specific niches and how to create better websites, etc.
Wix is an excellent site builder and its popularity is well-earned—its comprehensive integrated features provide great solutions for all types of business needs. You get complete control over every aspect of the site without complicated technical features. Those who want to code, they’ll have access to advanced code capabilities. The tools available are extensive and let you create a really professional-looking and functional site.