Wix Review 2020 | Discover All The Features & Advantages!

Wix Review

flag 500+ designer-made templates
  • Easy drag & drop design solution
  • Free personalized domain name
  • Outstanding customer support
  • iOS app to manage your site on the go
9 /10
14 days
  • author: Karen Hayoun
  • 01.11.18
  • Comments


  • "Price"
    8.5 /10
  • "Features"
    10 /10
  • "Ease of Use"
    10 /10
  • "Help and Support"
    9 /10


Wix is one of the most popular website builders today, and it’s not a surprise when you see the impressive site building capabilities and the beautiful templates that you can choose from. The company was founded in 2006, so they’ve been around for a while, starting out with flash templates and moving on to the more efficient and adaptable HTML5.

Plans & Pricing

Wix’s extremely useful freemium business model allows you to get to grips with the platform’s functionality before upgrading to a paid subscription.

The Free Plan gives you access to the complete platform with all the templates. You can launch a site without spending a cent, but you’ll be restricted to a subdomain, and you won’t be able to remove the Wix ads from your site. Bandwidth and storage are also limited but overall, there’s no better way to discover if Wix is the website builder for you.


This plan is $13/month, and includes 2 GB bandwidth, 3 GB storage, allows you to connect your domain, have a free domain, remove Wix ads, have a customized favicon and receive $75 ad vouchers.


This plan is $17/month and includes unlimited bandwidth, 10 GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive $75 ad vouchers, receive a Visitor Analytics App (worth $608) as well as a Site Booster App (worth $60).


The Wix Pro plan costs $22/month and includes everything from the Unlimited plan, plus more. It also offers an Events Calendar to connect to upcoming events you’re hosting (a $48 value), a professional logo from the Wix Logo Maker (worth $50), and social media logos in different sizes.


This plan is $39/month, and includes unlimited bandwidth, 20 GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive $75 ad vouchers, receive a Visitor Analytics App (worth $60) as well as a Site Booster App (worth $60) and gives you an amazing online store, gives you 10 email campaigns per month as well as a professional site review. You’ll also enjoy a Professional Logo ($60 value), priority response, VIP support, and other benefits.

On the business side of things, Wix offers four plans:

Business Basic

This plan is $23/month and includes unlimited bandwidth, 20 GB storage, allows you to connect your domain, gives you a free domain, remove Wix ads, have a customized favicon, receive a  Visitor Analytics Builder App (worth $60) as well as a Site Booster App (worth $60) and gives you an amazing online store. Additionally, you can post 5 video hours, accept online payments, and it is 100% commission-free!

Business Unlimited

The Business Unlimited plan is the most popular of the business and ecommerce plans. For $27 per month, this plan gives you 35 GB storage, unlimited bandwidth, free domain, 10 video hours, social media logo files, and Google Analytics. You’ll enjoy a professional logo ($50 value), Site Booster App ($60 value), and Visitor Analytics App ($60 value). Of course, you can accept online payments and it is 100% commission-free.


The Enterprise Plan costs $500 per month. This high monthly rate accounts for a full end-to-end personalized business plan by ndustry-leading Wix professionals. They’ll guide you through everything: onboarding, scaleup, maintenance, and infrastructure. Enterprise subscribers get access to all the same benefits as Business VIP subscribers, including 50 GB of storage, unlimited bandwidth and video hours, $300 in Ad Vouchers, and access the full suite of Premium Apps. Additionally, you’ll get annual security audits and advanced web protection features to safeguard your business.


Business Basic
Business Unlimited
Business VIP

Features & Functionality

Mobile Optimization

All of the Wix templates are optimized for mobile, but they are not responsive. This means that after you’ve finished working on your website, you will have to work on your mobile site separately to make sure that everything looks good. It is very easy to do but does require additional time and effort which could have been avoided if the templates were 100% responsive.

To edit your mobile site, you simply switch to the mobile editor and you’ll be able to see what your website looks like on a mobile phone.
You can edit the mobile site with the same flexibility and control as the regular site builder, and choose different items you’d like to show or hide when your site is viewed on a smartphone.

As of April 2019, Wix has released exciting new mobile design features. Now, just for mobile, you can create a branded welcome screen to showcase your personal brand. You can also offer a custom mobile menu and add lively animations that are designed especially for the mobile experience. You’ll have fun playing with the new mobile layout for gallery images as well as adding image animations and hover effects that will catch your site visitors’ eyes.

SEO Tools & Marketing

Search engine optimization is important, and Wix has quite a lot of SEO features. Basic SEO features are available in the Wix SEO Wiz in the website settings. In addition, you have the App Market. Because Wix has a market where you can search for and add apps, you can add many SEO and marketing apps that will help you promote your website in search engines and market it to your target audience. Some apps are available for free while others have premium features that require a one-time fee or subscription.

Social Media Tools

There are built-in social media tools in the Wix site builder, including a social media bar, feeds, and like and share buttons. If you want more complex or different features, you can visit the App Market where you can browse dozens of social media apps that you could use.


Setting up a store on Wix is pretty fast. You simply click Add and then Store. In order for it to work, you need to upgrade to the eCommerce package. Once you do, you’ll be able to easily add and edit products, edit how the store looks visually, and the different payment options. Stores on Wix look very modern and are similar to most popular fashion sites today so all you have to do is add your products and configure the store settings in order to have a great-looking shop.

Apps and Plug-ins

Wix has an App Market where you can browse loads of different apps by partner companies and even Wix. You can browse apps by category or search for a specific app or feature that you want. Some apps are free, while others have additional premium features that require a fee. Many of the available apps are quite useful, like the MailChimp app for collecting subscribers, or the Facebook Like Popup that engages your visitors with a popup and asks them to like you on Facebook.

Design & Templates

Wix has quite a lot of templates to choose from and they are all divided into many different categories, which is a good thing because browsing all of them would take a few hours.
You can browse the most popular or new templates, or you can start from scratch.

The range of template categories are:

  • Accommodation
  • Blog
  • Business
  • Community & Education
  • Creative Arts
  • Design
  • Events
  • Fashion & Beauty
  • Health & Wellness
  • Landing Pages
  • Music
  • Online Store
  • Photography
  • Portfolio & CV
  • Restaurants & Food

Customer Support

Wix provides its users with pretty comprehensive support. If you visit the Knowledge Center, you can browse and search discussion boards and tutorials to find the answers you’re looking for. If you need help just understanding the site builder and how to use its different features, check out their Training Videos. You can also look through their FAQs or open a ticket in the Help Center if you still need assistance.

There is no option to contact them directly via chat, phone, or email, but if you open a ticket, you’ll get a response from someone at Wix fairly quickly (a few hours) and they are very helpful and eager to solve your problem.

Pros & Cons

  • Central dashboard
  • Powerful Wix editor
  • Create your own email templates
  • Auto-generated mobile website
  • Powerful SEO features
  • No live chat support - just ticketing service and phone support

Ease of Use

Wix is especially suitable for designers with or without a technical background. This is because no technical experience is required, but you also have the option to use advanced code capabilities if you choose. The design capability is unlimited – the downside to this is that someone without any design skills may find it hard to customize their website due to too much flexibility.

The Wix site builder is extremely intuitive and easy to use and even includes the standard “CTRL+Z” to undo recent actions. With Wix, you simply click an item and drag it anywhere on the screen. You can also double-click items to edit them or hover over them to see menu buttons that you can click for customization options.

Each website is divided into different sections. The header and footer can be seen on all pages, and anything you drag there will also be visible on every page. You can drag the footer or header borderline in order to make them smaller or bigger. If you move something outside of the content area, you’ll be notified, so don’t worry about that.

Because of the complete control when dragging items, it may be hard to align items exactly in the middle or next to each other. Make sure to pay attention to the gridlines that appear when an item you’re dragging is aligned with something.

The flexibility that Wix allows over individual design elements is great. Because you cannot transfer your website to a new template once you start building, it’s important to take your time in deciding which template is right for you before getting started.

  • 24/7 Help & Support
    There is support at all times on the site, however phone support is only available during certain hours.
  • Phone Support
    Call centers are open from Monday-Thursday 5:00am – 5:00pm (PST)*. Wix offers phone support in English, Spanish and Portuguese. Option to request a callback is available. VIP plan holders can contact VIP support. Premium users receive faster responses
  • Video Tutorials
    Wix offers video tutorials on its website.
  • FAQ
    They don't have an actual FAQ page, but they have an Online Help Center which is the go-to place for any and all questions you may have. It is so comprehensive that chances are you’ll find exactly what you came for with just one simple search, and you can enter a question in the search.
  • Community Forum
    Wix Forum is available in multiple languages. To contribute to the forum with admin privileges, you must log in to your live site using the email associated with your Wix account.
  • Blog
    Wix posts regularly about how to market your site, design tips, specific niches and how to create better websites, etc.

Final Word

Wix is an excellent site builder and its popularity is well-earned. For designers, it is like building a website in Photoshop, with complete control over every aspect of the site without complicated technical features. For those who want to code, they’ll have access to advanced code capabilities. The features available are extensive and the App Market makes it easy to find creative features like popups and forms that you can add to create a really professional-looking and functional site. If you follow the site templates, you’ll be sure to turn out with a stunning website.

This website is an informative comparison site that aims to offer its users find helpful information regarding the products and offers that will be suitable for their needs. We are able to maintain a free, high-quality service by receiving advertising fees from the brands and service providers we review on this website. These advertising fees, combined with our criteria and methodology, such as the conversion rates, our team of reviewer's finding and subjective experience and product popularity, impact the placement and position of the brands within the comparison table. In the event rating or scoring are assigned by us, they are based on the position in the comparison table. See our How we Rate page and Terms of Use for information. The reviews, rating and scoring are provided “as-is” without guaranties or warranties regarding the information contained in our website, which shall not be considered as endorsement. We make the best efforts to keep the information up-to-date, however, an offer’s terms might change at any time. We do not compare or include all service providers, brands and offers available in the market.
Karen Hayoun>
Karen Hayoun

Karen is a copywriter and social media strategist with extensive experience working with small businesses and corporations, both B2B and B2C. With her expertise in online marketing and knowledge of website creation, there’s no better person to turn to if you want to craft an incredible website that gets noticed.

This review is based on the writer's personal opinion.

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Questions & Answers


About choosing a template: Can you change the template while building the site?

With Wix, you can always choose a new template but note that you'll have to start building your site from scratch.

Does Wix support affiliate marketing/Amazon blocks?

Yes, Wix does support affiliate marketing, including via Amazon.
jarrod hollins

I have a small business- barbershop- and want to know if you have anything geared towards that field.

Yes, Wix has several templates specifically for barbershops! Click on the link to Wix in the review, and then once you are on the Wix site, click "Templates." On the left, choose the template category "Fashion & Beauty," and under that, you will find an option to narrow the templates to "Hair & Beauty." You can then choose the template that you prefer for your barbershop.
Shane Alcorn

Do you charge a fee after the site is developed and doing well? What are your fees each year?

No, Wix does not charge a fee based on your website's performance. There are different packages available at different price points, however, you can continue to use the free version of Wix as well.

Prior to committing to the published state and going online, can I just try the uploading of video and/or audio features of my unpublished site before publishing?

Yes, you can preview your site before publishing.
Troy Werlty

Do any of your plans include email accounts for employees?

Wix plans all include the option to create a personalized business email address for an additional fee that varies depending on how many employees you want to have email addresses for and what type of plan you choose (monthly versus yearly). When you sign up to the premium plan of your choice, simply add "purchase mailbox."
Denise Hammack

I’m looking for a personal blogging platform. Is Wix good for that?

Yes, Wix is a great choice for personal blogging. There are more than 50 templates just for blogs, though you can also choose any of our other website templates and opt to add a blog page.
Robeert Koehl

I would like to keep Wix, if I can lower my bill. I don’t need all the extras in the package I have now.

It is possible to change your Premium Plan to one that better suits your needs and budget. To do so, go to Premium Plans in your Wix account. Select the plan that you want, and click Change plan. Wix offers a free plan, in addition to premium plans that start at $4.50 per month.
Johnny Seymour

I’m wanting to make a blog and be able to share the link for friends to view via social media. Can I do that with WiX?

Yes, you can absolutely do this with Wix. There are even social media share buttons on each blog post so that you can easily share it on the social media platform of your choice. Alternatively, you could copy and paste the blog link to your social media page.
Louise Walker

Can Afterpay option be used for customers?

Currently, Afterpay is not one of Wix's payment options, however it may be added in the future. Wix offers numerous other payment options, like PayPal, Square, Stripe, Wirecard, 2Checkout, Moolah, Braintree, and more.
Estela Gonzalez

Can I build a blog for a blind support group?

While Wix does not have a specific blog template for blind support groups, they do offer many blog templates that you can easily customize to meet your needs. Your blind readers can use software (a screen reader) to read your blog and can comment. The free Wix Forum app is a great choice to upgrade the interactive experience on your site. There are many tips that exist for building a blog that makes it easier for blind readers to navigate, such as clearly labeling all buttons, using headings in your blog content, and clearly labeling your comment forms.
Johnie Brown

Can clients order product directly off of the website? Thanks

Yes, clients can order products directly from the website.
trisha petersen

Hi, I have a few questions, Do you have a payment for your services option and a pay per click option? Also is product sales an option and what do you provide for SMB and SMO?

You can certainly sell products and services on your Wix website. Your customers can pay directly on the site. Wix offers numerous plans at different price points to suit different people's needs, including three business plans that can be good for SMB and SMO. Regarding PPC, there are a few different ways to set up ads on your Wix site, as well as tracking and analytical tools.
Susanne Morris

Do you have templates for dog grooming businesses?

Wix offers a variety of templates for animal care services. For dog grooming, you may like the "Pet Care" template which has a "grooming" page. You can edit the template to further fit your needs.

Can I link to a courier app?

Wix offers hundreds of apps in their App Market (https://www.wix.com/app-market/category/all-apps). If you are selling products online, you can choose from multiple shipping options such as local pickup, airmail, door-to-door, express mail, and standard shipping. If you simply want to add a link to your Wix website, it is a very simple process done by clicking the hyperlink icon.

Do you offer templates for counselling practices?

Yes, Wix offers templates for counseling services.

Looking for a fundraiser web page. Non profit for a group of kids and their parents to raise funds to go to the Olympics.

Wix offers several templates for nonprofits, including for fundraising. Check https://www.wix.com/website/templates/html/community-education/religion-non-profit for ideas.
Jim Brown

Can I connect my PayPal account and can the sites be built and updated with an iPad?

Yes, you can connect a PayPal account to your Wix site. Wix ADI sites can be edited from mobile devices with the Wix Mobile app or Wix on Mobile. If you do not have a Wix ADI site, it cannot be edited on a mobile device/tablet.
Ralph Roosevelt

With the Combo Plan, can I choose my own domain name, and will that cost more?

The Wix Combo plan includes free domain name for a year. You would choose your domain name.
P Moran

Do you have templates for a veterans organization?

While Wix does not have a specific template just for veteran organizations, they do offer many templates for community organizations and nonprofits in general that you can customize with text and images to match your veteran organization's vision.

Hi when using my own domain name can the extension be anything ? like .lk?

Wix offers dozens of domain extensions but not .lk, which is the domain extension for Sri Lanka.

Is there a template for Elder Care other than the one titled Home Health Care

Yes, there is a template titled Senior Residence in addition to the one titled Home Health Care. You can also edit any of the other templates available to make them fit your needs.

If I want to clone my entire website created on WIX to use with another media can this be saved and used elsewhere?

You can duplicate your Wix site and you can also transfer your Wix site to another account. There are a few limitations, so be sure to read the linked articles.

I have my own events and produce events and develop them as community events. Do you have a template that is customizable for that purpose?

Wix has an entire category of templates geared toward events: https://www.wix.com/website/templates/html/events. All Wix templates are customizable.