Pros & Cons
- Drag & drop page builder with dozens of customizable elements
- Dynamic content and personalization to enhance conversion rate optimization efforts
- AI-powered split testing that makes it dead simple to uncover the best variants of your webpages
- Built-in membership management functionality
- The software is ideal for businesses with simple day-to-day needs
Plans & Pricing
HubSpot CMS, which encompasses the website builder, has three core pricing plans. They’re divided by the features you have access to and usage limits.
The Starter plan begins at $23/m and comes with the core features to get your custom website online. You have access to the website builder, built-in hosting, a CDN, site analytics, and reporting, SEO tools, support for one blog, and ad management for up to two ad networks are also included.
The Professional plan jumps to $360/m. It offers content personalization at scale, integrations with Google Search Console, custom reports, A/B testing, support for 10,000 web pages, the ability to connect up to five ad platforms, and much more.
The largest plan, Enterprise, is billed at $1200/m and is only available as a yearly contract. It includes paid memberships, AI-driven testing, single sign-on, tracking analytics across multiple domains, up to ten domains connected to HubSpot, video hosting, and expanded team management.
HubSpot is an expensive platform when compared to other website builders but it goes above and beyond landing pages and a drag-and-drop editor. It provides the tools needed to boost conversions and test any page.
HubSpot was founded in 2006 by Dharmesh Shah and Brian Halligan as an inbound marketing platform. Today, it offers a range of products from a CRM to customer service tools. One of its core products – the CMS and website builder has been built from the ground up to serve small and medium businesses.
Features & Functionality
The HubSpot website builder and content management system is a powerful tool to help you not only build beautiful websites but also optimize them over time. To that end, it provides detailed analytics, SEO optimization, list building tools, and even has built-in email marketing. It also has advanced features that you’d be hard-pressed to find outside of enterprise software solutions.
A/B testing, also known as split testing isn’t unique amongst website builders. HubSpot takes it a step further. In addition to A/B testing, it makes it possible to take advantage of AI and run multivariate testing with up to five variations of a page. Once enough data has been collected, it will serve the best version to visitors automatically.
Native video hosting
More and more internet traffic is centered around consuming videos and many brands have taken note. Instead of hosting your content on YouTube and running the risk of competitors showing up via ads or having recommendations pop up at the end of your video, HubSpot allows you to upload and embed your own video files without slowing down your site.
Instead of using multiple plugins and ‘hacking’ together a way to restrict content, HubSpot provides advanced membership functionality right out the gate. You’re able to use custom lists to determine who sees what content, create custom membership pages, and even offer memberships as a paid subscription.
Design & Templates
The HubSpot website builder comes with nearly two hundred templates that are accessible via the app marketplace. Some of them are paid but only a small portion was created by HubSpot. With that being said, it seems that HubSpot carefully vets the kind of themes that are allowed to make an appearance because there’s a wide variety across multiple industries and they’re all modern and professional-looking.
Irrespective of the template you choose, it can be fully customized to match the needs of your business. If you don’t like a theme then you can switch it out for another one but some theme-specific settings may be lost in the process.
Ease of Use
The website builder should be familiar for most users that have created a website using any of the popular tools. It comes with a drag and drop builder but the elements you can choose from can’t be placed anywhere. Instead, you have section blocks where elements dropped onto the page snap into place.
Once you place an element, you’re able to further customize it. Experienced users can learn the overall functionality of HubSpot in just a few hours and build a simple website in a single day. It should serve both skilled and unskilled users fairly well. Of course, if it’s your first time then you’ll need to dedicate some effort to learn how to use it.
As a mature company, HubSpot has multiple support channels for customers to take advantage of. The reps are responsive, knowledgeable, and can solve most issues on the first interaction. If they cannot, they may request to call you back or escalate it to technical support via email.
24/7 Help & SupportThis type of support is available to all customers via live chat and other channels.
Phone SupportPhone support is available between 7:00 AM and 8:00 PM EST. It’s available outside of these hours as well but it may take longer to get a response.
Live Online ChatLive chat is available 24/7 to all customers.
Video TutorialsHubSpot has a huge collection of video content that focuses on product-specific tutorials and general marketing, support, and sales education.
FAQHubSpot offers multiple FAQs and a comprehensive knowledgebase which is accessible to all customers.
Community ForumThe company also offers a community forum in which all users can participate.
BlogIt has an award-winning blog that millions of people visit every month.
HubSpot has come a long way since its inception in 2006. It’s a publicly-traded company but it still serves small and medium businesses with technology that helps them punch above their weight class. The website builder and CMS offer many unique features such as AI-powered multivariate testing (adaptive testing), deep analytics, SEO optimization tools, dynamic content replacement and personalization, membership sites, and much more.
The list of features on offer is long but there are a few things to note. The website builder interface is straightforward but the advanced functionality is often difficult to find and use. It also has a much steeper price tag than traditional website builders. If neither one of those things are deal-breakers then HubSpot is one of the best website builders available right now.