IONOS Review

flag 1st year free domain
  • 30-day money back guarantee

  • Dedicated 24/7 customer support

  • Built-in SEO tools

  • No coding required

Pros & Cons

  • Over 400 templates
  • 24/7 customer support via multiple channels
  • Web personalization
  • Dragging elements outside of predefined positions
  • Email marketing tool limited to 300 messages

Plans & Pricing

IONOS by 1&1 has six pricing plans which are divided into website builder packages and eCommerce packages. The packages are divided based on the usage limits and what features are available to the customers. All plans have annual and monthly pricing available and a 30-day money back guarantee too.


The entry-level plan costs $5/month and provides basic tools to customize a website. These include pre-set styles, font customization, color templates, a free domain for a year, an SSL certificate, and an email inbox for managing messages.


The creator plan is $10/month and gives you full access to the editor. It includes hundreds of templates, social media widgets, online scheduling, customer reviews, multilingual support, advanced page editing controls, and code editing.

Creator Plus

The Creator Plus plan costs $15/month and builds on top of the creator plan. It gives you personalized popups based on things like location, time of day, or device. There are also SEO tutorials and limited email marketing functionality.

Online Store

The Online Store plan is $25/month and allows you to start listing products on your website – up to 5,000. It has multiple payment integrations, shipping providers, a wildcard SSL certificate, a Facebook store integration, and simple SEO tools.

Online Store Advanced

This plan comes in at $50/month and supports up to 10,000 products – including digital products. You unlock advanced SEO capabilities, Instagram stores, Facebook Messenger sales, wish lists for customers, a store management mobile app, and advanced operations management tools.

Online Store Expert

The Online Store Expert plan costs $75/month and supports up to one million physical and digital products. You can also integrate it with offline payment systems like Square POS. It comes with B2B sales functionality, a Google Shopping integration, and Amazon marketplace support.

IONOS by 1&1 has one of the cheapest entry-level plans available but it doesn’t offer much beyond a templated website. The larger plans give you access to full design functionality and all but the largest plan is priced in line with other website builders.

Creator Plus
Online Store
Online Store Advanced
Online Store Expert


IONOS by 1&1 is a pioneer in the web hosting space. It was founded in 1988 as a simple hosting company but has since expanded its focus to include domain registration, email marketing, and a website builder. Today, it’s one of the largest companies of its type in the world with over eight million freelance, small business, and medium business customers.


  • "Price"
    9 /10
  • "Features"
    9 /10
  • "Ease of Use"
    8 /10
  • "Help and Support"
    8 /10

Features & Functionality

The IONOS by 1&1 website builder has a large collection of features for beginners and experts alike. It has an image editor to help you present your products in the best light, 17,000+ stock images, responsive sites, a drag-and-drop editor, multiple design elements, and so much more.

Email marketing

Get access to an email campaign builder to send out messages to your contacts. It comes with multiple templates and they’re mobile-optimized right out the gate. It provides insightful reports to help you optimize your campaigns and you can even A/B test messages until you find the right ones.

Mobile App

A mobile app allows you to make simple changes to your website on the fly and monitor key statistics so you’ll always be in the loop. You can even add products and set them live while on the go.

Website personalization

It has a library of personalization templates you can use to build your own campaigns. You can set rules for your campaign, target based on time, location, the device being used, and even the number of visits someone has made to your website.

Invoices and taxes

If you’re handy with HTML you can make changes to the invoices so they show more specific information related to the order. Taxes are automatically added to orders based on the location or manual settings you provide.

Design & Templates

The IONOS by 1&1 website builder has one of the largest libraries of templates. Over 400 of them are available and they span various categories like health & beauty, professional services, blogs, retail & commerce, arts, transportation, and more.

Most of the templates themselves are well-designed and will help you create a professional-looking website in short order. Some of them do look a bit dated and could use a refresh. Of course, they’re all mobile responsive. The good thing is that they’re fully customizable. You can change the colors, add new elements, move sections around, and even change the template if you’re not happy with the final product.

Customer Support

It offers support via multiple channels and is available around the clock. When you contact the support team, they’re usually knowledgeable and can help you solve most problems associated with your account.

Ease of Use

When you get into the actual editor, you may feel overwhelmed at first. That’s because there are a lot of options to customize and enhance your website. After the initial shock, you’ll find that it’s easy to use because the interface is well-thought-out.

The first step is to choose a template then you can start adding pages, choosing your settings, and everything in between. These things are simple to do and the only place you may get tripped up is the way it handles dragging and dropping elements.

Your content is arranged in sections. Any element you have on the page has to go inside one of these sections and it snaps into place. That means you can’t shift something a few pixels to the left, right, up, or down. You can only put them in the section and move them to predefined places. This means your website will look good in most cases but it does limit your design flexibility.

  • 24/7 Help & Support
    24/7 support is provided to all customers but you do need a support pin before you can access it.
  • Phone Support
    Phone support is provided around the clock for all customers.
  • Live Online Chat
    Live chat is available for customers between 8 AM and 8 PM.
  • Email
    Email support is available around the clock and it usually takes less than a 24 hours to get a response.
  • Video Tutorials
    There are multiple video tutorials on the official YouTube channel.
  • FAQ
    It provides a FAQ section that answers common questions related to the specific product you’re looking at. There is also a knowledgebase to handle implementation questions and technical issues.
  • Blog
    The company has a blog that it updates frequently with company news, product tutorials, and general online business tips.

Final Word

Since 1988, IONOS by 1&1 has made major strides in the website building and hosting space. Today, it has a powerful tool that has a nice balance between ease of use and customizability. It comes with email marketing, web personalization, integrations with third-party marketplaces, and a simple drag and drop editor. There are no obvious limits on bandwidth and storage which means the solution scales with you.

One drawback is that the editing capabilities don’t allow you to move elements down to the pixel. This is due to the tradeoff between catering to experts and beginners. If that’s not a major concern for you then the affordable pricing and round-the-clock support make this platform worth checking out.

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Daniel Ndukwu>
Daniel Ndukwu

Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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The easiest way to get a website without any previous knowledge

A "Top 5 Verified Review" means we've verified that the person writing the review purchased and used the product.

If you are not good with technology go for this website builder, it is impossible to do something wrong.

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