The company has a variety of pricing plans to give their customer the choice to choose exactly what they need.

Below is an overview of the website builder prices.

Starter

This plan is $1/month for the first six months with a one-year term, and then increases to $12/month. It’s focused on beginners who don’t have web development experience. It comes with a simple canvas to build on with pre-set styles, the ability to customize fonts, color palette editing, a free domain, and an email inbox.

Plus

The Plus plan costs $1/month for six months with a one-year term then increases to $18/month. It gives you more control over the editing experience. It comes with over 400 templates, social media tools, scheduling software, customer review widgets, code editing a mobile app, and advanced page editing capabilities.

Pro

Pro is $17/month for 6 months then increases to $30/month. It gives customers access to personalization tools that can be activated based on rules such as location, device, or time of day. You can also access SEO tutorials, multilingual websites, sell through marketplaces, and start using the basic email marketing functions.

IONOS by 1&1 is a pioneer in the web hosting space. It was founded in 1988 as a simple hosting company but has since expanded its focus to include domain registration, email marketing, and a website builder. Today, it’s one of the largest companies of its type in the world with over eight million freelance, small business, and medium business customers.

The IONOS by 1&1 website builder has a large collection of features for beginners and experts alike. It has an image editor to help you present your products in the best light, 17,000+ stock images, responsive sites, a drag-and-drop editor, multiple design elements, and so much more.

Email Marketing

Get access to an email campaign builder to send out messages to your contacts. It comes with multiple templates and they’re mobile-optimized right out the gate. It provides insightful reports to help you optimize your campaigns and you can even A/B test messages until you find the right ones.

Mobile App

A mobile app allows you to make simple changes to your website on the fly and monitor key statistics so you’ll always be in the loop. You can even add products and set them live while on the go.

Website Personalization

It has a library of personalization templates you can use to build your own campaigns. You can set rules for your campaign, target based on time, location, the device being used, and even the number of visits someone has made to your website.

Invoices & Taxes

If you’re handy with HTML you can make changes to the invoices so they show more specific information related to the order. Taxes are automatically added to orders based on the location or manual settings you provide.

The IONOS by 1&1 website builder has one of the largest libraries of templates. Over 400 of them are available and they span various categories like health & beauty, professional services, blogs, retail & commerce, arts, transportation, and more.

Most of the templates themselves are well-designed and will help you create a professional-looking website in short order. Some of them do look a bit dated and could use a refresh. Of course, they’re all mobile responsive. The good thing is that they’re fully customizable. You can change the colors, add new elements, move sections around, and even change the template if you’re not happy with the final product.

When you get into the actual editor, you may feel overwhelmed at first. That’s because there are a lot of options to customize and enhance your website. After the initial shock, you’ll find that it’s easy to use because the interface is well-thought-out.

The first step is to choose a template then you can start adding pages, choosing your settings, and everything in between. These things are simple to do and the only place you may get tripped up is the way it handles dragging and dropping elements.

Your content is arranged in sections. Any element you have on the page has to go inside one of these sections and it snaps into place. That means you can’t shift something a few pixels to the left, right, up, or down. You can only put them in the section and move them to predefined places. This means your website will look good in most cases but it does limit your design flexibility.