Square Online

As far as eCommerce functionality is concerned, Square Online has created a solid website builder that comes with the tools needed to put your best foot forward and turn browsers into customers. It offers features specific to different types of businesses such as retail outlets, service businesses, restaurants, and even nonprofits.

Social Selling

Social selling is an important part of generating online sales for new and established stores. The platform has integrations with all the major social media platforms that support selling such as Instagram, Pinterest, and Facebook. Of course, orders made through those platforms are automatically synced to your Square Online backend.

Inventory Syncing

No matter where an order comes in, it’s automatically synced in one central location. This allows you to get better visibility into your operation and make smart decisions about when to reorder and how much so you can cut down on slow-moving inventory and focus on your best sellers.

Appointment booking

It has an appointment booking tool that comes with a mobile app so you can manage your schedule on the go. It sends out automated SMS reminders, allows you to collect payments directly from the booking page, and even handles recurring appointments.

Multiple fulfillment options

Since Square Online caters to many types of businesses with unique needs, it offers multiple ways to get products to customers. These include standard shipping, the ability to deliver products, and curbside/in-store pickup.

Square Online doesn’t have many templates but the ones available are high-quality and will give you a head start when building your website. There are multiple template categories which include retail, services, restaurants, and more. It’s important to note that the type of template you choose matters because they have certain features built-in that other templates may not have. For example, a nonprofit has needs that a restaurant may not have and vice versa. Because of this, it can be difficult to switch between templates in different categories.

The website builder comes with a basic drag-and-drop page editor that lets you add things within predetermined blocks and sections on the page. You won’t be able to create a pixel-perfect design but you will get a good looking website. The interface is straightforward and has a minimal learning curve. If it’s your first time using a website builder then you should feel right at home with Square Online. One thing to note is that this ease of use has limited the design flexibility of the platform.