Wild Apricot

Wild Apricot has a wide assortment of features to make it easier to build a website and manage contacts. The focus is on enhancing the membership experience for local and national organizations.

Mobile Application

Wild Apricot provides multiple mobile applications for administrators and members. As an administrator, you’re able to manage your website and contacts, set up or edit events, and even collect mobile payments. Members can interact with other members and stay abreast of the latest information related to your company.

Site Builder

The platform offers a simple drag and drop builder that allows you to create a custom website. You’re able to add your colors, content, logo, and images to get a site that matches your brand and tone. All websites created with Wild Apricot are mobile-optimized so you’ll create a positive experience for visitors no matter which device they use to interact with your brand.

Payment processing

Wild Apricot has multiple payment processors that integrate directly with the platform so you can charge for memberships or even collect donations. It integrates with popular payment systems such as Stripe, Square, and PayPal and allows you to collect money in multiple currencies.

Email marketing

Email marketing is one of the most important aspects of marketing and growing a website. Wild Apricot has a built-in email marketing suite that allows you to create emails from templates and send them out as regular newsletters. You can also set up event-triggered messages and merge fields to personalize interactions with contacts.

The platform comes with nearly 100 different templates. They’re not categorized by industry or use case. Instead, they’re grouped according to a base template which then has multiple variations users can choose from. After selecting a template, you can add pages, rearrange elements on the page, and change color schemes.

It does have some quirks associated with it. You can’t change the menu on individual pages. Instead, you’ll need to go back to the template level and edit the menu like that. It’s a drag-and-drop builder but you can only drop content into predefined areas.

You can edit the HTML on both a page level and site-wide level and there’s even an option to customize the CSS. At first glance, it provides a simple level of customizability but when you dig deeper you’ll see that you have a lot of control over how the website looks.

Wild Apricot provides customer support for free users and paid users alike but paid users have more options. The support team is available via multiple channels Monday through Friday and the consensus online is that they’re responsive and knowledgeable.