Amazing Free Tools To Improve Your Website

There are many different reasons for starting a website. You may use your site for blogging your opinions, showing off your photography, or for professional purposes. The abundance of free website builders makes building a basic website a breeze. Nevertheless, you don’t want just any website. You want an attractive, high-quality website that is user-friendly and highly functional. You’re going to want to choose the right color scheme, boast a professional logo, and have eye-catching visuals, among other aspects of a successful website. The good news is that you can find tools online that enable you to do all these for free. Are you ready to improve your website?  Here are a few of our favorite free tools to get you started.

Favorite Free Web Design Tools

1. Logo

The logo is your website’s visual identity. You know that, right? The great news is that website builders, like Wix, and professional tools like Logaster have logo generators that allow you to create a great looking logo free of charge. With Logaster, you get a free small logo. Otherwise, they also have reasonable packages for different sized logos, unlimited edits, social media kits, and more.

2. Color schemes

Another element contributing to your site’s visual identity is the color palette. Taking into consideration factors like your site’s topic and the message you want to send, COLOURlovers helps you find a suitable color palette that will make your pages more memorable. Colormind is another site we recommend for AI generated color palettes. The right color scheme will improve your website's allure.

3. Refine your images

A picture is worth one thousand words, or so they say. Inserting strong, eye-catching images is a must. If you have your own visuals, it’s great! Most website builders (including Weebly and Wix) offer powerful image editors that can create a stronger impression on your site.

Another option for editing your images is using a free editing tool called Pixlr. Fotor is another popular free image editing tool that offers different filters, the ability to make collages, add text, and more.

4. Stock Photos

If you do not have your own images to insert your website, you can always use royalty free pictures. Websites like morgueFile offer tens of thousands of them, and they are free of charge. For more places to get free images, click here!

5. Video

Maybe adding still photos to your website isn’t enough for you. Your website can be even more eye-catching when you harness the power of video. There are a few sites where you can obtain videos free of charge. One is Pexels Videos. Coverr is another site where you can search for videos, as is Mazwai.

6. Icons

Icons can draw a site visitor’s attention to important points and even improve readability. These can range from common icons like checkmarks, arrows, or shopping cart icons, or they can be animals, flowers, or other more unique images. Instead of traditional bullet points, icons can offer something special. They can also be used as a key when you don’t want to repeat the same text over and over again on your website. For example, if you sell homemade energy bars, you may want to have different icons to illustrate which bars are gluten-free or vegan. Looking for free icons to incorporate into your website? Noun Project is one place where you can find them! Smashing Magazine and FreePik are also good places to fulfill your icon needs.

7. Infographics

What about infographics? They are great, anyone will tell you! Readers love and share them. Infographics are a very effective content marketing technique and can help improve your website's value and traffic. But, how do you create them if you have no graphic design skills? Don’t worry! Free tools like Infogr.am and Piktochart have you covered. They both have an upgrade option, but the free plan is good enough for a webmaster’s needs.

8. Presentations

You want to create gorgeous presentations and upload them to your site? There is no better tool than Haiku Deck for this! If you need some inspiration, just browse their gallery and you will certainly manage to craft beautiful slides in no time. eMaze is another great tool for those who want to insert beautiful slideshows into their website.

9. Banners and other marketing materials

You have the images and came up with some nice catchy text, but don’t have the budget to hire a designer to create your marketing banners? No worries! Now you have Canva! This free design tool allows you to create professional-looking banners as well as other marketing and social media materials.

10. SEO

One way to make your website better is to provide better, more interesting content on it. To do that, SEO and keywords can be incredibly helpful. You can use a free tool like the Keywords Everywhere Chrome extension, checking out Ubersuggest, or Google Trends. Type in the word or phrase that you’re considering writing about, and discover how popular it is. You’ll also be provided with a list of similar keywords that are also being searched for. Use these in your content to draw traffic to your site.

11. Mobile-Friendliness

It’s no secret that people are no longer accessing websites just from their desktop and laptop computers anymore. Instead, it’s very common for people to surf the web from mobile devices like smartphones and tablets. That’s why it is crucial that your website is optimized for mobile. If your website is not mobile-friendly, the user will likely have to zoom in to read your text. User-friendliness is improved with a mobile-friendly site in terms of navigation, filling out forms, and overall viewing. Furthermore, Google uses mobile-friendliness to rank websites. If your site is optimized for mobile, it will rank higher in Google’s powerful search engine. How do you find out if your website is mobile-friendly? Check out this cool (and free!) Mobile-Friendly Test Tool that is offered by Google.

Some website builders, such as Wix, are already mobile-friendly. All of their templates are optimized for mobile. When you first decide to create a website, it's a good idea to choose a website builder that is mobile-friendly from the get-go.

Final Thoughts

As you can see, the web is packed with free-of-charge easy-to-use professional tools that will help you improve your website and make it visually appealing in no time. Feel free to explore them! You’ll also find that many of the leading website builders have all the tools you need, and at no extra charge. You can use our website builder comparison tool to find out which one has the right combination of tools and features for you.

This article was originally published on October 20, 2015. Its content has since been updated.