How to Create a Photography Website
As a professional photographer, your work speaks for itself. You use your art to attract new customers, so you want as many people to see it as possible. While some professional photographers rely solely on Instagram for self-promotion, those who have a photography site get better results. You might balk at the idea of creating your photography website because you don’t have a huge design budget or technical know-how. Fortunately, you don’t have to hire a graphic designer or be tech-savvy to create a website. Website builders make the process so simple that anyone can do it. Learn the benefits of having a photography website and find out how to build your own.
Benefits of a Photography Website
You probably don’t have a brick-and-mortar photography business. Instead, you use the internet to reach customers and book appointments. A photography site is like a virtual storefront. Once your storefront is up and running, you will enjoy lots of benefits.
Let Customers Book Your Services
Instagram and other social media sites are excellent for promoting your work. However, these sites don’t make it easy for you to fill your calendar with appointments. Consider this example. You are offering a deal for family portraits, and you mention it on your Instagram page. People send you DMs asking questions about the service. They want to know when and where, and you get lots of pricing questions. Your inbox is flooded, and you end up missing some DMs that include appointment requests. You spend days answering questions and don’t get a single appointment.
Now, let’s say you use a website builder to create a photography website. Your site isn’t just gorgeous. It also makes it easy to book appointments via the “Services” page. The page includes any deals or upcoming trips and gives people the option to book an appointment right there. If someone had a specific question, he or she would contact you, but otherwise, your clients would simply book a spot. This makes it much easier to keep up with your clients and fill your schedule.
Reach New Clients
You might have a large social media following, but most of your followers consist of people who are familiar with your work. Your former clients likely go to Instagram and other social media channels and search for your name. You might reach a few additional people, but most people who search for your page already know who you are. In other words, you’re in a marketing rut. The people who know you continue to see how amazing your work is, but you aren’t reaching new people.
People typically don’t use Instagram or other social media channels to find new photographers. Instead, they go to Google and search for the services they need. For instance, they might search for “portrait photographer in Tulsa, OK,” or something similar. If you have a website that uses search engine optimization (SEO), you can reach those new customers.
Your head might be swimming at the idea of creating an SEO-friendly website. Fortunately, a website builder can take care of this task for you. It will help you select the keywords, optimize your photographs, and more. Then, you will just need to sit back and watch your new clients roll in.
Paint a Full Picture of Your Business
They say a picture is worth a thousand words, and while that is true in some cases, a beautiful photograph doesn’t provide everything your customers need to know about your business. A photography site allows you to connect with your customers in a new way. From the “About Me” page to the blog, your website will give you ample opportunities to make connections and provide important information. People will learn more about you and your qualifications, and this extra level of personalization will help you increase your client base.
Photography Website Template from Wix.com
Using Website Builders to Create a Photography Website
You realize that you need a photography website, but you’re still unsure about how to make that happen. The best website builders make it simple to create a professional-looking website in a matter of minutes without any coding or design experience. You choose a template and drag and drop the images you want to use. The website builder also hosts your website for a low monthly fee.
Let’s look at the best website builders for photographers and what you need to include on your website. Then, you will finally be ready to build your site.
Website Builders for Photographers
There are lots of website builders out there, but some are better for photographers than others. Choose a website builder that offers templates specifically for photographers, so you can design a gorgeous and functional site.
Wix is one such option. It has templates for various photography niches. For example, you can choose a template for family photography or select one for urban photography. These are just two of the many options available.
Squarespace is another excellent option if you want a photography template. These beautiful templates showcase your photographs while allowing you to add text and blogs to show your personality and highlight your career.
You can also get a photography template with Jimdo. From gorgeous portfolios to an easy-to-use media library, you can take your photography business to the next level with the benefit of one of these templates.
What to Include on a Photography Website
You’ve selected your template, and you’re excited to build your website. Now, you just need to know what to include, and you’ll be ready to go. You need to include:
- Tagline That Describes Your Business
- Appointment Request
- Online Store
- Social Media
- Qualifications and Certifications
How to Build the Website
Now you’re ready to learn how to build your photography website. This is a simple process. Follow the steps, and your website will be live in a matter of minutes.
Step 1 – Select a Website Builder
Choose one of the best website builders for your site. Remember, Wix, Squarespace, and Jimdo have gorgeous templates for photographers. These website builders are also affordable and easy to use, so dive in with one of them.
Step 2 – Choose One of the Photography Website Templates
The website builder software includes templates you can use to make the website creation process a breeze. Look through the photography website templates to select the best one for your site.
Step 3 – Populate the Builder with Photos and Content
Next, you will add your photos and content to the site. Use text boxes to create your content and drag and drop your images on your site. If you can drag and click, you can easily populate your website.
Your content should be useful, informative, valuable, and credible. It also needs to be high-quality and engaging for SEO purposes. Take some time with this, so you can create a high-quality website.
Step 4 – Choose Apps
Your website will come to life with the right applications. You can use apps to connect social media channels, market your site, and so much more. You can even use apps to create photo albums. Take the Wix Photo Albums app, for instance. This free app allows you to create photo albums for your clients. You can drag and drop the photos into your clients’ private albums, so they can share the photos with others. This is an excellent way to get the word out about your business.
Get Started with Website Builder Software
If you want to reach new clients, connect with your customer base, and book appointments with ease, you need a photography website. Choose a website builder, so you can make a professional website quickly and easily. You’ll just need to drag and drop your photos, add some text, and install applications, and your site will be ready to go. These website builders make the entire process so easy that there is no reason to put it off any longer. Get started today.
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