Wix New Features

Daniel Ndukwu | 28.10.19 | 0 Comments

Wix has long been a leader among website builders. It sets trends and gives individual users the tools to design a website that stands out on the web. The recent updates to the Wix editor are no different.

Wix has launched a group of new media features that make it easier than ever to build a beautiful website. You can do everything from editing your photos to adding interactive videos that further define your brand and create a great user experience.

This article walks you through the new features Wix released, the benefits those features bring to the table, and tips to help you get the most out of them.

Wix photo studio

The Wix editor has a simple photo studio that lets you upload your own images, choose from their library, or import directly from a 3rd party platform. Once your image is on Wix and you’ve opened the photo studio, you’re able to make multiple edits.

It’s possible to add a filter from a collection of more than 20 premade settings. In addition to filters, you can crop, enhance, adjust (change the brightness, contrast, highlights, etc.), cut out the background, and overlay with text. You can’t do advanced photo editing but the options available are more than enough for the average user.

wix photo studio

Source: Wix.com

This is perfect for you if you just want to optimize an image, reduce the brightness, or slightly change a specific aspect so it better matches your brand. The major benefit here is that you’ll be able to work quickly without jumping between multiple apps. It’s not ideal if the image you’re using needs a lot of work. For example, if your image needs a lot of editing that’s usually done in a tool like Photoshop then Wix Photo Studio isn’t the right choice.

Another thing to keep in mind is that the cut-out option is a blunt instrument. It removes the backgrounds from images but isn’t able to differentiate between elements very well. That means if the image you’re working with doesn’t have a uniform background, the Wix app feature isn’t ideal. With that being said, it’s still a great option for quick changes you need to make on the fly.

Unsplash integration

One of the main challenges with building a beautiful and high converting landing page is the ability to find the right images. Regularly using stock photos can get expensive and it may not be possible to take your own images. What do you do?

The people behind your Wix site understand this and have built a simple yet elegant solution to the problem. Instead of having to source expensive stock photos, you’re able to search over 1,000,000 royalty-free and attribution free images from Unsplash.

To access it, all you need to do is click on a design element from the Wix editor and select the add or replace image option. In the interface that opens up, you’ll be able to choose between uploading your own images, using images that come with the Wix app, or searching the entire Unsplash library.

This is ideal when, as mentioned before, you don’t have a large budget for images but still need high-quality ones. Even if you do have the budget, many Unsplash images can’t be found anywhere else online and they’re vetted for quality. That means you’re getting beautiful images for free.

When you use the free images and combine the Wix editor Photo Studio, you have all the tools you need to build beautiful pages. Please note that this isn’t ideal for every situation. If you have strict image guidelines, it may be best to take or commission images on your own. That way, you’re sure they’ll be in line with your brand.

Interactive videos

In a report by Cisco, it was estimated that 82% of all internet traffic will be video by 2022. Whether this will turn out to be true is yet to be seen. Whatever the case, it’s apparent that video is more popular than ever. Websites like YouTube and Vimeo make it simple to publish and distribute video content.

What’s not common are high production interactive videos. In the Wix editor, you can choose from over 100 short videos that are exclusive to the Wix app. After searching for and finding the video that’s right for you, you’re able to configure how it interacts with visitors viewing the page. A few of the options include slide-in animations, reveal, and parallax.

The interactive videos give your Wix site more personality and reduce the burden of trying to find quality supporting videos. The Wix videos come with a caveat. They’re all quite short and are suitable as supporting elements like the background of a section. The videos aren’t designed to stand on their own. If you need video content that’ll keep the attention of your viewer, you may need to have one made 2 use the Wix video maker.

Video maker

Wix doesn’t stop at a library of exclusive interactive videos. It also provides a video maker so you can create high-quality marketing materials to use on your website or to promote ii on social media.

After you’ve designed a website, traffic is the next step. The video maker allows you to upload your own video content, choose from what’s available in their library, or use images. After you’ve chosen a video or image to use, all you have to do is add the text you want to appear. From there, choose a premade theme, music, and add the information you want to be shown at the end of the video.

You can have a professional-looking video in less than ten minutes. This is perfect if you already have short clips or images to use. Just add them in and select from one of the many templates available. The video maker will take care of the heavy lifting like preparing image dimensions, getting the transitions right, applying color palettes, etc. In the end, you’ll have a video that’s been perfectly designed to catch the attention of your viewer.

wix-video-maker

Source: Wix.com

It’s important to note that the videos you produce have a time limit and you can include a maximum of 15 video clips or images. It’s also a requirement that you choose music from the options available. Though they have a huge library, there’s a chance that you won’t find what you’re looking for.

Don’t overthink this part. If you’ve been having trouble getting solid engagement on social media whether through your ads or normal posts, these quick videos can do the trick. Even if you’ve been able to see engagement, switching it up every now and then is a good strategy to keep your followers engaged.

Conclusion

The Wix editor has slowly evolved into one of the best website building tools on the market. The new media features are helping it to widen the gap between it and its competitors. They’re easy to use, enhance your brand, and make it possible to design a website that catches attention in days instead of weeks.

This article has gone through each feature individually and mentioned some ways to take advantage of each one. It has also shared the limitations so you can make an informed decision about whether or not it’s right for you. If you want to design a beautiful website with cutting edge features that keep visitors coming back then the Wix editor can help you do it.

Daniel Ndukwu
author

Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.

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