Wix’s extremely flexible business model allows you to get to grips with the platform’s functionality with a wide variety of plans to choose from for your business, with basic plans ranging from £7.50/month to more extensive, elite business plans at £119/month.

Wix is one of the most popular website builders today, and it’s not a surprise when you see the impressive site-building capabilities and the beautiful templates that you can choose from. There are a large number of built-in features that let you open an online store, set up online scheduling for appointments and classes, showcase your portfolio, take online payments and more.

Mobile Optimization

All of the Wix templates are optimized for mobile, but they are not responsive. This means that after you’ve finished working on your website, you will have to work on your mobile site separately to make sure that everything looks good. It is very easy to do but does require additional time and effort which could have been avoided if the templates were 100% responsive.

To edit your mobile site, you simply switch to the mobile editor and you’ll be able to see what your website looks like on a mobile phone.
You can edit the mobile site with the same flexibility and control as the regular site builder, and choose different items you’d like to show or hide when your site is viewed on a smartphone.

As of April 2019, Wix has released exciting new mobile design features. Now, just for mobile, you can create a branded welcome screen to showcase your personal brand. You can also offer a custom mobile menu and add lively animations that are designed especially for the mobile experience. You’ll have fun playing with the new mobile layout for gallery images as well as adding image animations and hover effects that will catch your site visitors’ eyes.

SEO Tools & Marketing

Search engine optimization is crucial, and Wix sites offer a robust infrastructure and a comprehensive suite of advanced SEO tools to enhance your organic search competitiveness. Additionally, Wix provides a personalized step-by-step SEO plan to assist you in getting started, and you can connect your site to Google within seconds. With Wix, you not only benefit from top-notch SEO capabilities but also enjoy the highest level of security, reliability, and abundant opportunities for product and marketing integration.

In addition, you have the App Market. Because Wix has a market where you can search for and add apps, you can add many SEO and marketing apps that will help you promote your website in search engines and market it to your target audience. Some apps are available for free while others have premium features that require a one-time fee or subscription.

There’s a powerful set of built-in marketing tools that let you create AI-driven campaigns on Facebook and Instagram, send out eye-catching emails, or create promotional videos.

Social Media Tools

There are built-in social media tools in the Wix site builder, including a social media bar, feeds, and like and share buttons. You can also create your own social posts right from the dashboard. If you want more complex or different features, you can visit the App Market where you can browse dozens of social media apps that you could use.

eCommerce

Setting up a store on Wix is pretty fast. You simply click Add and then Store. You’ll be able to easily add and edit endless products and collections. You get to choose from a wide variety of payment options, including Wix Payments, Wix’s native payment provider, plus over 50 payment gateways worldwide, like Stripe, PayPal and local solutions. With Wix Editor and Editor X you have full design control. You can customize your storefront, cart and checkout with features like Quick View, Wishlist, Buy Now, and Add to Cart buttons. To start selling and accepting payments, you need to upgrade to the eCommerce package.

Wix’s latest eCommerce features include:

• Sell on Amazon: Add Amazon as a sales channel to your Wix sStore and manage orders and inventory from your Wix dashboard.
• Wix Owner app: Download the app to chat with your customers in real time, track analytics and run your business on the go.
• Wix Point of Sale: SellStreamline your online and in-store with Wix POS. You’ll be able to review and manage your entire inventory, all sales, payments, analytics and more—wherever you sell.
• Gift cards: Add Gifted to your site to start offering gift cards on your online store.
• Buy now, pay later (BNPL): Add Afterpay, Affirm, Sezzle and more to let your customers pay over time while you get paid upfront in full.
• Order fulfillment: Use Shippo or Shipstation to efficiently manage your orders and print shipping labels at competitive rates.
• Inventory: Set your store settings to automatically update your stock levels when an order is placed.
• Product Subscriptions: Get a steady source of revenue with product subscriptions.

Apps and Plug-ins

Wix has an App Market where you can browse loads of different apps by Wix and its partner companies. You can browse apps by category or search for a specific app or feature that you want. Some apps are free, while others have additional premium features that require a fee. Many of the available apps are quite useful, like the MailChimp app for collecting subscribers, or the Facebook Like Popup that engages your visitors with a popup and asks them to like you on Facebook.

Wix Security

Wix Security benefits include:

Dedicated World Class Expert security team – 24/7 – Security at Wix is fully managed so your only focus and concern is running your business. Wix’s dedicated team of experts is responsible for monitoring and optimizing Wix infrastructure and security solutions around the clock to prevent and detect any vulnerabilities and potential attacks.

Operate on a holistic security framework: Prevention, detection, response

Compliant with the highest industry standard– Wix conducts regular audits and attains the highest international security standard of certificates and compliance for its platform and users regarding user privacy and data protection.

Secure payments– Every Wix eCommerce site is compliant by default with the Payment Card Industry Data Security Standards (PCI DSS). Wix eCommerce provides merchants and buyers with secure checkouts and payment methods ensuring they are protected from fraud and risk activities—allowing merchants to choose from 50+ secure payment providers. Secure payments: Every Wix eCommerce site is compliant by default with the Payment Card Industry Data Security Standards (PCI DSS). Wix eCommerce provides merchants and buyers with secure checkouts and payment methods ensuring they are protected from fraud and risk activities—allowing merchants to choose from 50+ secure payment providers.

Wix Enterprise-Trusted Reliability

Every Wix site is built on Wix’s powerful, highly resilient infrastructure, which processes more than 3.8 billion requests a day. Wix’s infrastructure currently empowers more than 200 million businesses and enterprises worldwide. And it is fully managed and maintained by Wix, with no extra steps required by users.

Wix’s reliability is shown in the following ways:

• 99.98%  Uptime
• Enterprise-grade Infrastructure
• Automatic Disaster Recovery
• Multi-cloud Hosting
• Zero User Maintenance
• DDoS Protection
• Built-in Backups

Wix has quite a lot of templates to choose from and they are all divided into many different categories, which is a good thing because browsing all of them would take a few hours.

You can browse and customize a template, or you can start from a completely blank canvas.

The range of template categories are:

• Accommodation
• Blog
• Business
• Community & Education
• Creative Arts
• Design
• Events
• Fashion & Beauty
• Health & Wellness
• Landing Pages
• Music
• Online Store
• Photography
• Portfolio & CV
• Restaurants & Food

Wix provides its users with pretty comprehensive support. If you visit the Help Center, you can browse and search for detailed tutorials to find the answers you’re looking for. You can also look through their FAQs or reach out to support if you still need assistance.

There is no option to contact them directly via phone but if you reach out by chat or email, you’ll get a callback or online response from someone at Wix fairly quickly (a few hours) and they are very helpful and eager to solve your problem.