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If you have a business, whether it is a big one with hundreds of employees or one where you are a lone freelancer, having your own website is a must. A good website will give you credibility and help potential clients find you. Even if you’re not a business person, there are plenty of good reasons to have a website. Maybe you have a fashion or lifestyle blog. You may want to create a website for your upcoming wedding or family reunion. There are countless possibilities as to why you want your own website and the design choices are endless!
But how do you get from point A (desiring a website) to point B (actually having your own outstanding website published on the web)? There is more than one route you can go with. One possibility is to completely build and code the website yourself. This isn’t something that most people want to pursue. Unless you are fluent in a coding language, this is bound to be a time-consuming and frustrating process. A second option is to hire a web designer. You’ll schedule some meetings to discuss your ideas. You’ll also fork out a lot of money in exchange for their expertise and work. For most people, the best choice is to go with option number three: using a website builder.
A website builder is an easy way to build a website for even the most inexperienced person. There are a number of website building tools that you can use to create a visually appealing and fully functional website, whilst investing only very limited resources. Here are a few things to keep in mind when building your own website.
No tech skills? No problem! Website builders are professional tools that allow you to create beautiful pages without doing any in-depth coding. CSS, HTML, and PHP – do they sound like familiar to you? If not, you don’t have to worry. Most website building tools have an easy-to-use drag-and-drop interface. Using it to upload your product pictures and descriptions, publish blog posts, and even integrate payment methods is as easy as 1, 2, 3. Adding a new feature is only a few clicks away, making this an incredibly easy way to build a website!
The wide range of attractive templates available via site builders like GoDaddy and Wix is a big plus for this easy way to build a website. Most website builders display their templates in categories which make finding the right one for you even more straightforward. Template categories may include business, online store, portfolios, blogs, health & wellness, weddings, and more! These are often broken down even further. For example, in the business category, you may be able to specifically select what type of business you’re in: finance, real estate, coaching, and marketing, among others. Worried about having the same website template as someone else? Fear not, because these templates are easily customizable. The end result is a unique and alluring website the represents your individual style and personality.
Lest you think that your website begins and ends with a template, you should also know that website builders make it easy to add apps and widgets, many of which are free. These can include social media streams, a live messenger, SEO boosters, an events calendar, and more!
You might think that such wonderful website building tools will cost you a fortune. You couldn’t be further from the truth! Many website builders let you sign up for free, with the understanding that your website address will be in the form of a subdomain (like www.mywebsite.wix.com) instead of a domain (like www.mywebsite.com), which would cost a nominal fee. Subscription rates for website building tools start at a few bucks a month. Premium packages might seem a bit more expensive, but they include the domain name for a year, web hosting services, and other benefits. All in all, with a limited budget, you can have a good-looking website up and running within days without having written a line of code.
Being so easy-to-use and requiring such minimal investments, website builders allow you to create an entire portfolio of niche websites in no time. If you have different lines of products, for instance, you could have each line managed under a separate website. This way, it will be easier for you to promote them via targeted advertising and optimize them for search engines. Another reason why you may want multiple websites is that as your business expands, you may find it better to have different regional websites or even websites in more than one language.
Website building tools usually have a built-in app that helps you submit your website to search engines. If you do this well, you can expect organic traffic to flow to it. Another great advantage with site builders comes in the form of free advertising credits which you can get when you sign up. This way, you can close the gap between the launch of your website and the moment it becomes profitable at no extra costs.
Not an experienced programmer? Website building platforms have you covered by providing you with an awesome tool that will allow you to build your own website even if you don’t have any coding skills. In addition to that, the moment you sign up and subscribe, you also get access to a whole library of scripts and tutorials as well as to their knowledgeable customer support staff. They are there to answer your questions and help you solve your site-related issues 24 hours a day, 7 days a week. Have you reached your skill limit? Get in touch with your website builder’s technical support team! They will walk you through it, helping you find an optimal solution, and giving you helpful pieces of advice.
While building your own website with code from scratch or hiring an expensive website designer are both options for achieving your dream website, there is a better solution out there. If you’re looking for an affordable and easy way to build a website, you must seriously look into using a website building platform.
This article was originally published on August 2, 2015. Its content has since been updated.
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