Wix eCommerce Review

flag Dropshipping-friendly
  • Social media & Amazon selling integration

  • Unlimited bandwidth

  • Easy drag-and-drop design

  • Simplified order management

Pros & Cons

  • Choose from a wide variety of online store templates
  • Intuitive design makes it easy for anyone to use
  • Sell physical, digital, and dropshipped products
  • Order management made easy
  • You can’t switch templates on existing sites
  • Slightly more expensive than competitors
  • Not easy to get live support

Plans & Pricing

Wix eCommerce offers four premium business and eCommerce plans for online vendors: Business Basic, Business Unlimited, Business VIP, and Enterprise. Each plan comes with a 14-day trial period so you can test it out and receive a full refund if you decide it’s not for you.

Most business owners will choose between Business Basic, Business Unlimited, and Business VIP, which provide all the resources you need to set up and manage your business. However, for a significantly larger fee, select users with large-scale businesses may opt for the Enterprise plan, which offers a full end-to-end business solution.

Business Basic

The Business Basic plan costs $27 per month and comes with 20 GB of storage and unlimited bandwidth. It allows you to accept online payments, connect your domain with free domain use for 1 year, remove Wix Banner, and monitor site activity using Google Analytics. Business Basic users get 5 hours of video uploads, $300 worth of Ad Vouchers, and access to the Site Booster App ($60 value) and the Visitor Analytics App.

Business Unlimited

The Business Unlimited plan costs $32 per month and comes with 35 GB of storage and unlimited bandwidth. It allows you to accept online payments, connect your own domain with free domain use for 1 year, remove Wix Ads, and monitor site activity using Google Analytics. Business Unlimited subscribers get 10 hours of video uploads,  Ad Vouchers, and access to the Site Booster App , the Visitor Analytics App, and professional logo and social media logo files .

Business VIP

The Business VIP plan costs $59 per month and comes with 50 GB of storage and unlimited bandwidth. Like the other plans, it allows you to accept online payments, connect your own domain with free domain use for 1 year, remove Wix Ads, and monitor site activity using Google Analytics. VIP subscribers get unlimited hours of video uploads, Ad Vouchers, and access to the full suite of premium apps and benefits, including the Site Booster App , the Visitor Analytics App , a professional logo and social media logo files , priority response, and VIP support.

Business Basic
Business Unlimited
Business VIP


Wix eCommerce is the eCommerce subset of the popular website builder Wix. It offers an optimized platform for users to easily create beautiful online stores. Wix eCommerce makes it easy for vendors to set up, design, and manage their stores from their desktop or mobile app.


  • "Price"
    8 /10
  • "Features"
    8 /10
  • "Ease of Use"
    9 /10
  • "Help and Support"
    7.5 /10

Features & Functionality

Wix eCommerce offers a number of intuitive features for all kinds of shop owners. Their simple tools make it easy to manage and monitor the activity of your online store.

Wix’s latest eCommerce features include:

  • Gift cards: Add Gifted to your site to start offering gift cards on your online store.
  • Flexible payment: Add Afterpay, Clearpay, and LayBuy to your store and let your customers buy now, pay later.
  • Order fulfillment: Use Shippo or Shipstation to efficiently manage your orders and print shipping labels at competitive rates.
  • Inventory: Set your store settings to automatically update your stock levels when an order is placed.
  • Product Subscriptions: Get a steady source of revenue with product subscriptions

Product variety

Wix eCommerce allows you to sell nearly any type of product imaginable, from physical goods like clothing, electronics, or cosmetics, to digital, downloadable goods, like music files, software, or eBooks. Choose multiple images and/or videos to display for each product and sell them on a secure platform.

Sell Dropshipping Products

Wix eCommerce partners with Modalyst, Printful, and Printify to allow shop owners to dropship products, so you don’t have to deal with inventory management and you can easily test new products.

Mobile Site Management

The Wix mobile app makes it easy to manage all aspects of your online store from your mobile device, including creating new products, viewing and managing orders, creating coupons, and adding tracking numbers.

Simplified Order Management

Monitoring and tracking orders are the trickiest part of running an online store. Wix eCommerce makes it simple, allowing you to add multiple tracking numbers to an order, print shipping labels, and easily refund or cancel an order.

Abandoned Cart Recovery

One of the newest features Wix eCommerce offers is abandoned cart recovery, which provides you with the tools to encourage customers to come back and complete their orders.

Social Media Integration

To reach a wider audience and tap into social selling power, subscribers can easily connect product catalogs to Facebook and create shoppable posts on Instagram. You can also create automated Facebook ads directly from the online store manager.

Insightful Resources

Wix’s content creators, product marketing managers and SEO experts create very useful and highly relevant content that integrates well with your current content. Wix’s articles and their content will be valuable for your users, and will increase the CR.

Design & Templates

Wix eCommerce currently offers an extensive range of e-Commerce templates for users to choose from. Pick one of the 87 sleek and expertly designed templates optimized for various types of shops or add the Wix eCommerce add-on to any existing Wix website. These are template categories available:

  • Fashion & Clothing
  • Jewelry & Accessories
  • Arts & crafts
  • Home & Décor
  • Beauty & Wellness
  • Food & Drink
  • Sports & Outdoors
  • Electronics
  • Kids & Babies
  • Books & Publishers
  • Pets & Animals

You can customize every aspect of your store with the colors, fonts, and text of your choosing. From product galleries to the thank you page, you have complete control. The only caveat of the design process is that templates are not interchangeable. Once you’ve chosen a template, you won’t be able to switch to another.

Ease of Use

Wix eCommerce is straightforward and easy to use, even for beginners. The website editor uses a simple drag and drop design that lets you add, delete, and rearrange elements with a single click.

Customer Support

Wix eCommerce offers a plethora of resources for its e-Commerce clients online and from industry professionals. The Wix Support Center offers dozens of pages of Wix eCommerce-related support guides for everything from setting up the store to design to order management. They also provide helpful video tutorials on their YouTube channel.

Getting live support from a customer support agent by phone, email, or live chat is not easy unless you are a Business VIP subscriber. Most users will have to refer to the vast collection of support pages or submit a ticket or callback request.

  • 24/7 Help & Support
    English support is available 24/7 by phone. Hours for French, Italian, Portuguese, Russian, and Spanish support vary.
  • Phone Support
    To speak to a service agent by phone, you must submit a callback request.
  • Video Tutorials
    You can find topical video tutorials on the Wix YouTube channel.
  • FAQ
    Wix provides an extensive FAQ that covers every topic pertaining to Wix eCommerce.
  • Blog
    Wix eCommerce subscribers can get tips and inspiration from the Wix Blog.

Final Word

Like many other eCommerce site builders, Wix eCommerce offers an easy platform for all users, experienced and inexperienced, to build beautiful online stores. Where Wix eCommerce excels in its wide variety of customizable drag and drop templates. Each of their templates is easy for customers to navigate and for vendors to manage.

The Wix eCommerce site manager is equipped with plenty of valuable features that allow users to create unique, customized product pages. It also streamlines SEO optimization to help your site ranking. Another benefit of Wix eCommerce is that it makes drop shipping easy, thanks to their partnership with Modalyst, Printify, and Printful

Ultimately, Wix eCommerce is a good option for beginner e-shop owners or people who are already familiar with Wix. Their tools are easy to use, but not necessarily more impressive than other online store builders.

This website is an informative comparison site that aims to offer its users find helpful information regarding the products and offers that will be suitable for their needs. We are able to maintain a free, high-quality service by receiving advertising fees from the brands and service providers we review on this website (though we may also review brands we are not engaged with). These advertising fees, combined with our criteria and methodology, such as the conversion rates, our team of reviewer's finding and subjective experience and product popularity, impact the placement and position of the brands within the comparison table. In the event rating or scoring are assigned by us, they are based on the position in the comparison table, or according to other formula in the event specifically detailed by us. See our How we Rate page and Terms of Use for information. The reviews, rating and scoring are provided “as-is” without guaranties or warranties regarding the information contained in our website, which shall not be considered as endorsement. We make the best efforts to keep the information up-to-date, however, an offer’s terms might change at any time. We do not compare or include all service providers, brands and offers available in the market.
Nina Livelo>
Nina Livelo

Originally from San Francisco, Nina Livelo works as an editor for a digital marketing agency and has professional experience using a variety of website building platforms.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

Leave a Reply

4 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
4 Comment authors
Recent comment authors
newest oldest most voted

Questions & Answers

Eric Renfrew

Is drop shipping available for Wix Stores?

Yes, you can connect to several dropshipping options: Printful, Printify, and Modalyst.

Can I add reviews to my Wix Store?

Yes, customer reviews can be added to your Wix Store.

What if I also sell on Instagram?

You can use your Wix Store to also sell on Instagram and Facebook.
Becky French

are there political candidate templates to choose from? several not just 1 or 2? donate button that can be tied to Venmo?

There are 3 different Wix political candidate/campaign templates which are very easy to edit. There are other templates that are politically-geared as well, such as for political fundraisers.
Contact Us

Our goal is to provide answers to all of your questions so you can make a confident purchasing decision. We welcome your feedback, so please email us at service@top5networks.com with suggestions and questions. We’d love to hear from you!

Your information will be handled as detailed in our Privacy Policy