Pros & Cons
- Choose from a wide variety of online store templates
- Intuitive design makes it easy for anyone to use
- Sell physical, digital, and dropshipped products
- Order management made easy
- You can’t switch templates on existing sites
- Slightly more expensive than competitors
- Not easy to get live support
Plans & Pricing
Wix eCommerce offers four premium business and eCommerce plans for online vendors: Business Basic, Business Unlimited, Business VIP, and Enterprise. Each plan comes with a 14-day trial period so you can test it out and receive a full refund if you decide it’s not for you.
Most business owners will choose between Business Basic, Business Unlimited, and Business VIP, which provide all the resources you need to set up and manage your business. However, for a significantly larger fee, select users with large-scale businesses may opt for the Enterprise plan, which offers a full end-to-end business solution.
The Business Basic plan costs $27 per month and comes with 20 GB of storage and unlimited bandwidth. It allows you to accept online payments, connect your domain with free domain use for 1 year, remove Wix Banner, and monitor site activity using Google Analytics. Business Basic users get 5 hours of video uploads, $300 worth of Ad Vouchers, and access to the Site Booster App ($60 value) and the Visitor Analytics App.
The Business Unlimited plan costs $32 per month and comes with 35 GB of storage and unlimited bandwidth. It allows you to accept online payments, connect your own domain with free domain use for 1 year, remove Wix Ads, and monitor site activity using Google Analytics. Business Unlimited subscribers get 10 hours of video uploads, Ad Vouchers, and access to the Site Booster App , the Visitor Analytics App, and professional logo and social media logo files .
The Business VIP plan costs $59 per month and comes with 50 GB of storage and unlimited bandwidth. Like the other plans, it allows you to accept online payments, connect your own domain with free domain use for 1 year, remove Wix Ads, and monitor site activity using Google Analytics. VIP subscribers get unlimited hours of video uploads, Ad Vouchers, and access to the full suite of premium apps and benefits, including the Site Booster App , the Visitor Analytics App , a professional logo and social media logo files , priority response, and VIP support.
Wix eCommerce is the eCommerce subset of the popular website builder Wix. It offers an optimized platform for users to easily create beautiful online stores. Wix eCommerce makes it easy for vendors to set up, design, and manage their stores from their desktop or mobile app.
Features & Functionality
Wix eCommerce offers a number of intuitive features for all kinds of shop owners. Their simple tools make it easy to manage and monitor the activity of your online store.
Wix’s latest eCommerce features include:
- Gift cards: Add Gifted to your site to start offering gift cards on your online store.
- Flexible payment: Add Afterpay, Clearpay, and LayBuy to your store and let your customers buy now, pay later.
- Order fulfillment: Use Shippo or Shipstation to efficiently manage your orders and print shipping labels at competitive rates.
- Inventory: Set your store settings to automatically update your stock levels when an order is placed.
- Product Subscriptions: Get a steady source of revenue with product subscriptions
Wix eCommerce allows you to sell nearly any type of product imaginable, from physical goods like clothing, electronics, or cosmetics, to digital, downloadable goods, like music files, software, or eBooks. Choose multiple images and/or videos to display for each product and sell them on a secure platform.
Sell Dropshipping Products
Wix eCommerce partners with Modalyst, Printful, and Printify to allow shop owners to dropship products, so you don’t have to deal with inventory management and you can easily test new products.
Mobile Site Management
The Wix mobile app makes it easy to manage all aspects of your online store from your mobile device, including creating new products, viewing and managing orders, creating coupons, and adding tracking numbers.
Simplified Order Management
Monitoring and tracking orders are the trickiest part of running an online store. Wix eCommerce makes it simple, allowing you to add multiple tracking numbers to an order, print shipping labels, and easily refund or cancel an order.
Abandoned Cart Recovery
One of the newest features Wix eCommerce offers is abandoned cart recovery, which provides you with the tools to encourage customers to come back and complete their orders.
Social Media Integration
To reach a wider audience and tap into social selling power, subscribers can easily connect product catalogs to Facebook and create shoppable posts on Instagram. You can also create automated Facebook ads directly from the online store manager.
Wix’s content creators, product marketing managers and SEO experts create very useful and highly relevant content that integrates well with your current content. Wix’s articles and their content will be valuable for your users, and will increase the CR.
Design & Templates
Wix eCommerce currently offers an extensive range of e-Commerce templates for users to choose from. Pick one of the 87 sleek and expertly designed templates optimized for various types of shops or add the Wix eCommerce add-on to any existing Wix website. These are template categories available:
- Fashion & Clothing
- Jewelry & Accessories
- Arts & crafts
- Home & Décor
- Beauty & Wellness
- Food & Drink
- Sports & Outdoors
- Kids & Babies
- Books & Publishers
- Pets & Animals
You can customize every aspect of your store with the colors, fonts, and text of your choosing. From product galleries to the thank you page, you have complete control. The only caveat of the design process is that templates are not interchangeable. Once you’ve chosen a template, you won’t be able to switch to another.
Ease of Use
Wix eCommerce is straightforward and easy to use, even for beginners. The website editor uses a simple drag and drop design that lets you add, delete, and rearrange elements with a single click.
Wix eCommerce offers a plethora of resources for its e-Commerce clients online and from industry professionals. The Wix Support Center offers dozens of pages of Wix eCommerce-related support guides for everything from setting up the store to design to order management. They also provide helpful video tutorials on their YouTube channel.
Getting live support from a customer support agent by phone, email, or live chat is not easy unless you are a Business VIP subscriber. Most users will have to refer to the vast collection of support pages or submit a ticket or callback request.
24/7 Help & SupportEnglish support is available 24/7 by phone. Hours for French, Italian, Portuguese, Russian, and Spanish support vary.
Phone SupportTo speak to a service agent by phone, you must submit a callback request.
Video TutorialsYou can find topical video tutorials on the Wix YouTube channel.
FAQWix provides an extensive FAQ that covers every topic pertaining to Wix eCommerce.
BlogWix eCommerce subscribers can get tips and inspiration from the Wix Blog.
Like many other eCommerce site builders, Wix eCommerce offers an easy platform for all users, experienced and inexperienced, to build beautiful online stores. Where Wix eCommerce excels in its wide variety of customizable drag and drop templates. Each of their templates is easy for customers to navigate and for vendors to manage.
The Wix eCommerce site manager is equipped with plenty of valuable features that allow users to create unique, customized product pages. It also streamlines SEO optimization to help your site ranking. Another benefit of Wix eCommerce is that it makes drop shipping easy, thanks to their partnership with Modalyst, Printify, and Printful
Ultimately, Wix eCommerce is a good option for beginner e-shop owners or people who are already familiar with Wix. Their tools are easy to use, but not necessarily more impressive than other online store builders.