We created our Top 5 lists as an easy way for you to compare the key features of the leading brands in a category. There are quite a few things we consider when we put together a list, especially when it comes to deciding how to order the featured brands. Let’s take a look at the most important ones.

Our Evaluation

Our goal is to save you time by simplifying and clarifying the buying process, so we only present products and services that our reviewers have evaluated as the best examples of their kind. We make every effort to stay up to date by modifying or adding to the list to reflect changes in the market.



    We’re looking for a wide range of useful templates and design tools that hit the right balance between usability and fine-grained control. A good site will have templates to suit all kinds of projects – from blogs to webstores, along with responsive design to ensure your site looks great on mobile.



    Moving beyond design, what other tools and features does the website builder offer to help you to create a successful site. Here we’re looking for things like SEO, advertising tools and social media integration.



    Website builders are supposed to provide the tools necessary to allow anyone to create an attractive and usable website. In this category we rate brands on how easy it is for the average computer user to 
    create a unique and attractive site.



    One of the most important considerations when choosing which website builder to use is the price. After all, one of the main advantages of building your own site is the cost saving involved. Although many website builders offer a freemium model, these come with various limitations. In reaching our rating we look at the overall cost of creating a full, professional site, including the cost of such features as a unique domain, full range of templates, marketing and SEO tools, e-commerce and advertising.



    Customer support is an important consideration when it comes to choosing the right website builder.We rate sites on the speed and quality of the support they offer when you need it. Our rating also takes into consideration things like forums and help center documentation.

Customer Reviews and Feedback

We encourage our users to rate, comment and share their experiences. Customer reviews and ratings get the most weight in our evaluation, but we also consider user comments, especially when they reveal long-term issues or complaints that might not emerge during the review process.

Popularity with Our Users

Data gives us a clear picture of how our users feel about a particular brand. We can measure interest in each company’s product or service by monitoring the number of users who visit their website, as well as the conversion rate. The conversion rate measures how many people sign up with – or purchase from a – brand after visiting their website to learn more.

One thing you can count on though, is that every product/service that we place on our list is among the very best currently available online.