Once you decide to build your own website, one of the first things you need to do is to choose a great template. You don’t have to be a master of the graphic arts to decide on your desired template. However, with a multitude of options at your disposal, you are wondering which one to choose. There are a few things to consider when choosing a template, such as design, colors, customization, and number of pages. A standard website template can do the job, but there are also various complex ones can support your specific needs. What are the factors you need to consider to consider when making this decision?


How important is it to have a cutting-edge, flashy website design? Of course the appearance of the website matters, but its functionality and UX are much more important. When comparing website templates, you should always put user’s experience first. Pick a simple and intuitive layout that suits your website’s architecture and guides the visitors through the pages. However, simple doesn’t have to mean boring, so go for something appealing but with enough white space, especially if your website has plenty of text blocks.


Color Scheme

Your background color is another detail you should match with your target audience. Black backgrounds are not recommended unless you want to create a very masculine website. Triadic color palettes using soft tones of blue, yellow, and red make great choices for a modern looking website template. However, if you want to stand out from the crowd, use your website’s color as a branding element, and pick a highly saturated warm color.

The best is to choose one color, maybe the dominant one in your logo, and then pick two more colors to build a complementary, analogous, or monochromatic scheme, which will surely provide your website with an appealing look.


HTML or Flash?

These are the two most common coding methods used for website design. Each has its advantages and disadvantages. Almost as old as the World Wide Web itself, HTML is the dominant format, especially during the recent years. Although much better looking, and offering an improved user experience, websites built in Flash are more difficult to optimize and slower to load.

Today most website builders offer HTML templates. Wix has made a name for itself because of its gorgeous Flash templates. However, because of optimization constrictions, they are currently offering a wide range of HTML 5 website templates.



The ability to customize your site is an important aspect when deciding which website template to use for your project. Templates based on HTML code are the best as they allow you to make small design changes from the back end easily. Moreover, you don’t have to master HTML and CSS perfectly. Most website building programs allow you to alter the templates via their user friendly interface, without even touching the code.


Features and Functionalities

The features to look for in a website template depend on the type of site you are building and the goals you have set for yourself. If you are into eCommerce, you might be looking for a template that includes a product search option, a popular products section, and store locator feature. If you are a photographer and decided to build your own website as an online portfolio, you might want a template with large picture inserts.



Website templates are useful design tools that can help you save a lot of money and effort. Picking the right one is very important as it can impact your visitors’ on-site experience as well as your website’s performance with search engines. The best is to draft a list of priorities, and go over a good number of templates before you make your final decision.

Jane Benson
Jane is a professional web designer with 5 years of experience in the field. One of Jane’s passions is writing and blogging about the art of web design when she often shares pearls of wisdom and tips on this endless creative subject.
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