A way of communicating friends and family, a means to getting in touch with former high school mates, Facebook has become a multi-use platform, incorporating advertising, political and social debates, marketing, and even sales. Until not so long ago, brands could use Facebook only to promote their products and services. Now brands can also sell products and services via the same social media network.

 

Why should you integrate Facebook’s social plugin into your online store?

Levi’s is one of the first big names of retail business to have integrated Facebook into their sales techniques, adding a social incentive to the customers’ shopping experience. Other big brands followed Levi’s lead, and as a result, Facebook is gaining more and more popularity as an online shopping platform. Why?

Greater exposure

First of all, your online shop can get immense exposure on Facebook alone. With over a billion active users, Facebook offers a sea of potential customers. While not all of them will land on your Facebook online store, even a small fraction of the Facebook user base would represent an exponentially higher amount of visitors than what a freshly launched e-commerce site could possibly get.

Better targeting

When creating Facebook accounts, people fill in forms, revealing valuable pieces of information a market would kill for: age, sex, interest centers, geographical location, etc. Facebook uses this info and enables business owners to target their ads to a very narrow population segment. This way, you will be sure you reach your target public at a lower cost.

Social marketing

Do you know a more powerful recommendation than one from a satisfied customer? Once somebody is happy with products or services, they want to share it with his friends, and Facebook is the exact place for it. This will increase your exposure, bringing in potential customers that already trust your brand.

How to set up a Facebook store

If you want to build an online store and integrate it within your business’ Facebook Page, you have two options: you can either do it from scratch or use an e-commerce builder software that would do all the work for you. The first method will involve some coding, as you will have to create a Facebook app, upload all your products’ information and connect to a shopping cart that would process your payments. The second method is rather straight forward, and requires no technical knowledge or skills.

Trusted names in the e-commerce website builder arena, like Shopify, Volusion, BigCommerce and Wix, offer easy-to-use solutions that enable you to integrate Facebook into your online store in no time. This way, your e-commerce website and your Facebook page will be connected, and you will be able to update them in one single move. Moreover, you can choose which products to publish on your Facebook online store and which not to, and create a gate, allowing visitors to see your Facebook store only after they have liked your page.

Conclusion

Social media giant, Facebook, has made its way into our lives, and continues to do so, reaching more people, covering more aspects of life, and satisfying new needs. Although they have been around for a while already, Facebook stores still represent a fairly new concept for some. More than that, they are a standing proof of how Facebook is changing the face of online commerce as we speak.

Eric Renfro
Eric is a master when it comes to web development. With seven years of experience, Eric has successfully assisted numerous well-known companies and individuals create and develop their desired websites. He is a contributing writer to the Top 5 Website Builders blog.
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