If you’re a photographer, graphic designer, or an artist you probably already know that the best way to showcase your work in the digital age is to build an online portfolio. It’s one of the most efficient ways to find new clients for your freelance work – and it might even help you to land a permanent position.

The advantages of having an online portfolio are numerous. The question remaining is how to do it. Here are the must-follow steps if you want to know how to build a portfolio website that gets you hired:

1. Logo

A website’s logo is one of the first things a visitor notices. It is also something people usually remember, especially if they have a stronger visual memory. If you want to build an online brand for your work, make sure your portfolio website has a logo.

2. Tagline

Go for something short, memorable and straight forward. Something like, “High quality graphic design services”, or “I love to play with words”. The tagline is there to tell visitors exactly what you do at first glance.

3. Work examples

A portfolio is a collection of your best work examples. Pick them carefully, and showcase them. This is the central element of your portfolio website, so don’t hesitate to spend some time on it. A photographer? You might want to do some retouches and check that your pictures withstand professional scrutiny. A writer? Make sure there are no typos, grammar is at its best, and you didn’t breach any style protocols.

4. Services

Even if you have a tagline and people got the gist of your profession, it is still useful to have a list of services you offer, inviting potential customers to contact you for a price quote.

5. About

A portfolio is there to highlight and promote your skills. You are the main actor here. Therefore, an ‘about me’ page is compulsory. Moreover, people might feel more inclined to work with you if they get to know you better. Maybe they need to hear about an award you won. Or, maybe there is a nice story behind your abilities.

6. Contact

It might seem obvious, but you will be surprised to hear how many freelancers build an online portfolio only to forget to include their contact details. How do you want people to get in touch? Some might google you, but plenty of visitors will just move on to the next result in the search rankings.

7. Social media

Since social media is the preferred way people get – and stay – in touch nowadays, adding your social media contact details is always a good idea. You should then go further and try to promote your portfolio website via various social media channels.

8. Blog

Blogging on your area of expertise is a great way of establishing yourself as an authority in the respective area, and is a great way of promoting yourself organically. Not only will a blog improve your search results – which means more people will see your work – it will also boost your credibility in the eyes of potential clients.

Building a portfolio website that gets you hired is really not rocket science. You don’t even have to hire someone to do it for you. You can do it yourself: read the reviews, compare website builders, and start promoting your skills online today.

Karen Hayoun
Karen is a copywriter and social media strategist with extensive experience working with small businesses and corporations, both B2B and B2C. With her expertise in online marketing and knowledge of website creation, there’s no better person to turn to if you want to craft an incredible website that gets noticed.
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    Reply